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Showing posts with label VOC. Show all posts
Showing posts with label VOC. Show all posts
07 March 2022

QFD for Digitalized Products

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The way traditional products and services have been designed, produced, and operated is now going through dramatic changes as software and i...
29 August 2016

ISO QFD Training: Public Courses

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Compliance with ISO standards is a critical issue in today's global marketplace. ISO compliance assures that customers and suppliers ar...
22 January 2016

Modern QFD tools for Gemba study

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One of the most frequently asked questions about customer gemba visits is what questions to prepare in advance. Gemba preparations depe...
27 September 2015

Taxi of Tomorrow failing on today's needs?

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Last year we discussed the "Taxi of Tomorrow," New York City's taxi design contest. We called attention to the peril of new pr...
16 January 2015

Marriott Red Coat Direct

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Let's welcome the New Year with some of the tremendous improvements made in the hotel industry in recent years.  We just completed our 2...
17 October 2014

Is it mean to mean different things with the same words?

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One strength of Modern Blitz QFD ® and its powerful voice of customer analysis toolset is a way to more deeply understand the customer'...
28 April 2014

The importance of understanding what the customer really means

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Dr. Tom Saaty (founder of AHP ) in his 17th "Thinking Man's Jokebook" (1994), tells this story, paraphrased here. Norse m...
14 March 2014

Bonehead specs are not customer needs

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An automotive customer may demand these things from its vendor, for example: Performance level or specifications Features or functions S...
22 August 2013

An Apple a day — Use QFD to systematize Steve Jobs' design genius beyond a single individual

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In my opinion, late Steve Jobs was a rare individual who had such an intuitive grasp of the fundamentals of QFD thinking. For example, in ...
27 July 2013

QFD for cloud computing security, e-learning systems, service industry, FMEA, VOC codification

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This continues a preview of the upcoming The 19th International Symposium on QFD (ISQFD) on September 6-7 in Santa Fe, New Mexico USA. T...
02 July 2013

Is it advantageous to be first or to be better?

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Newsweek magazine recently published an article "The Myth of First-Mover Advantage" about iTune entering the Internet radio busi...
24 January 2013

“Did you find everything okay?”

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It’s a question consumers hear on a daily basis, whether they’re at a grocery store, electronics store, sporting goods store or basically an...
03 January 2013

Capturing voice of social network and using it

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Brian X. Chen reports in the January 2 2013 Bits section of the New York Times, "The iPhone Goofs Up on Telling Time, Again," tha...
27 November 2012

QFD at Holiday Time

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The holiday season is a great time to sharpen our QFD skills. Here are some techniques that might make the celebrations and shopping a littl...
13 October 2012

QFD for high-speed rail, IT projects, smartphones, education, telecom industry, and political campaign

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The previous post ( Election-earing: how QFD helped a candidate truly hear the Voice of the Constituent ) previewed the first-of-its-kind po...
04 October 2012

Election-earing: how QFD helped a candidate truly hear the Voice of the Constituent

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The U.S. presidential debates are underway wobbling between the wonkiest details on debt retirement to cartoonish attacks in Sesame Street’...
12 September 2012

GPS Gemba shows need for Kano

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In a study by Barry Brown of the Mobile Life Center in Sweden, “The Normal Natural Troubles of Driving With GPS,” global positioning syste...
08 August 2012

Social Media for VOC

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In a recent New York Times article "Facebook, Twitter and Foursquare as Corporate Focus Groups" on July 30 2012, it was noted tha...
03 June 2012

How to lose a customer

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23 January 2012

QFD and Six Sigma DMAIC

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from the QFDI newsletter, January 2012 Efforts to standardize and strengthen product and process improvements are greatly welcomed in mode...