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Showing posts with label customer needs. Show all posts
Showing posts with label customer needs. Show all posts
09 June 2016

Omron hits a home run with a new mindset

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Example of Omron products (source: Omron youtube channel ) In a business magazine interview, the new Omron president, Mr. Ogino, descri...
27 September 2015

Taxi of Tomorrow failing on today's needs?

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Last year we discussed the "Taxi of Tomorrow," New York City's taxi design contest. We called attention to the peril of new pr...
18 May 2015

How to become a great salesperson

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photo of big city apartments photo courtesy of Roy Googin / wikipedia Last week while apartment hunting with our newly graduated son, I ...
11 November 2014

New Kano Model for better design decisions and hidden market opportunities

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Many people wrongly assume that so-called Kano model (diagram on the right) describes the relationship between customer needs, fulfillme...
14 March 2014

Bonehead specs are not customer needs

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An automotive customer may demand these things from its vendor, for example: Performance level or specifications Features or functions S...
22 August 2013

An Apple a day — Use QFD to systematize Steve Jobs' design genius beyond a single individual

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In my opinion, late Steve Jobs was a rare individual who had such an intuitive grasp of the fundamentals of QFD thinking. For example, in ...
02 July 2013

Is it advantageous to be first or to be better?

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Newsweek magazine recently published an article "The Myth of First-Mover Advantage" about iTune entering the Internet radio busi...
28 April 2013

The joke is on us (consumers)

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Take a look at this video. It is about a Google Japan project to develop a better interface for typing Japanese. Owning to its complex wri...
24 March 2013

How to calculate customer value

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Value to a customer = what he gets / what he gives. We make a sale when this number is >1. Both the numerator and denominator are in t...
24 January 2013

“Did you find everything okay?”

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It’s a question consumers hear on a daily basis, whether they’re at a grocery store, electronics store, sporting goods store or basically an...
27 November 2012

QFD at Holiday Time

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The holiday season is a great time to sharpen our QFD skills. Here are some techniques that might make the celebrations and shopping a littl...
16 November 2012

Young business travelers' technology needs

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Over 15 years ago, the Delta Hotel chain in Canada sought to attract business travelers by being one of the first major hotel chains to offe...
20 October 2012

Delivering crystal-clear brand identity from end-to-end

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"Drunk With Power," an October 14, 2012 New York Times article by Daniel Duane, describes an on-line wine seller named Jon Rimmerm...
01 August 2012

Benchmarking – the fatal flaw in modern quality thinking

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Frequently we hear in quality conference presentations and papers high praises for benchmarking and "shamelessly stealing" the ide...
25 July 2012

When executive solutions become design constraints #2 – The case of Sweden's 17th century warship Vasa

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In my last blog, I related the case of the boss who did not listen, and actively discouraged the advice of the very specialists he hired. An...
20 July 2012

The unreasonable boss - when executive solutions become design constraints

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An acquaintance of mine recently complained that her new boss just didn't listen. She was recently hired by a large sports wear chain to...
03 June 2012

How to lose a customer

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02 May 2012

Blink Blink QFD

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In his May 1 2012 New York Times article "BlackBerry 10 Prototype Is Given to Developers," Ian Austen quotes Michael Gartenberg, ...