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Design for Customer Value and Business Revenue

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Showing posts with label exciting quality. Show all posts
Showing posts with label exciting quality. Show all posts
11 November 2014

New Kano Model for better design decisions and hidden market opportunities

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Many people wrongly assume that so-called Kano model (diagram on the right) describes the relationship between customer needs, fulfillme...
24 December 2012

Why we drink beer?

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As we celebrate the various holidays and new year in our own special ways, let me propose a toast – of Singha Beer! This week, the Ameri...
12 September 2012

GPS Gemba shows need for Kano

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In a study by Barry Brown of the Mobile Life Center in Sweden, “The Normal Natural Troubles of Driving With GPS,” global positioning syste...
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