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Showing posts with label
features-to-benefits analysis
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Showing posts with label
features-to-benefits analysis
.
Show all posts
18 May 2015
How to become a great salesperson
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photo of big city apartments photo courtesy of Roy Googin / wikipedia Last week while apartment hunting with our newly graduated son, I ...
11 November 2014
New Kano Model for better design decisions and hidden market opportunities
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Many people wrongly assume that so-called Kano model (diagram on the right) describes the relationship between customer needs, fulfillme...
27 November 2012
QFD at Holiday Time
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The holiday season is a great time to sharpen our QFD skills. Here are some techniques that might make the celebrations and shopping a littl...
25 July 2012
When executive solutions become design constraints #2 – The case of Sweden's 17th century warship Vasa
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In my last blog, I related the case of the boss who did not listen, and actively discouraged the advice of the very specialists he hired. An...
20 July 2012
The unreasonable boss - when executive solutions become design constraints
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An acquaintance of mine recently complained that her new boss just didn't listen. She was recently hired by a large sports wear chain to...
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