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Showing posts with label market-in. Show all posts
Showing posts with label market-in. Show all posts
05 March 2018

CEAT wins a Deming Prize with Blitz QFD®

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The prestigious 2017 Deming Prize was awarded to CEAT Ltd. of India, for their business transformation and Total Quality Management implemen...
12 June 2012

How we use Blitz QFD® in our venue decision

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The gap between industry-defined luxury (product-out thinking) and customer needs (market-in thinking)  was the topic of a recent QFDI newsl...
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