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29 June 2012

Our QFD Community – a home for young professionals and scholars from around the world

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One of the pleasures of the QFD Symposia is the chance to meet young professionals and scholars from around the world. We'd like to shar...
19 June 2012

Big Soda and Obesity Fishbone Analysis

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New York City mayor Bloomberg made headlines recently by proposing a ban on the sale of sugary soda that is larger than 16 ounces (473 mi...
12 June 2012

How we use Blitz QFD® in our venue decision

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The gap between industry-defined luxury (product-out thinking) and customer needs (market-in thinking)  was the topic of a recent QFDI newsl...
03 June 2012

How to lose a customer

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06 May 2012

Gemba visits illuminate good design

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On our way home from dinner last night, our street was blocked by a street lamp that had toppled just 10 minutes before. The pole had litera...
02 May 2012

Blink Blink QFD

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In his May 1 2012 New York Times article "BlackBerry 10 Prototype Is Given to Developers," Ian Austen quotes Michael Gartenberg, ...
15 March 2012

QFD requires end-to-end including customer support

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A major hotel chain had a computer problem that prevented attaching a user profile to a reservation. This is important for the customer to e...

QFD requires end-to-end quality - including advertising

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A major credit card company promoted a hotel rebate program with a major hotel chain. They mailed a 4-color postcard stating the promotion a...
31 January 2012

First Hong Kong QFD Symposium

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On January 14, 2012 Dr. Yoji Akao (founder of QFD) and I keynoted the Hong Kong QFD Association's First Symposium. The Symposium was a...
23 January 2012

QFD and Six Sigma DMAIC

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from the QFDI newsletter, January 2012 Efforts to standardize and strengthen product and process improvements are greatly welcomed in mode...