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28 April 2014

The importance of understanding what the customer really means

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Dr. Tom Saaty (founder of AHP ) in his 17th "Thinking Man's Jokebook" (1994), tells this story, paraphrased here. Norse m...
06 April 2014

QFD training in Dallas and Istanbul

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Here are two opportunities to learn the modern QFD and best practices from one of the top QFD instructors around the world.   Both cou...
19 March 2014

Call For Papers -- 2014 Symposium on QFD

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The QFD Institute is issuing a Call For Papers for The 26th Symposium on QFD , scheduled for December 5, 2014 in Charleston, South Carolina...
14 March 2014

Bonehead specs are not customer needs

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An automotive customer may demand these things from its vendor, for example: Performance level or specifications Features or functions S...
04 February 2014

I'd like my QFD sunny-side up!

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You've earned your Spring Break from the coldest, snowiest winter in recent memory. Come to Orlando, Florida for the next QFD Green Bel...
30 January 2014

Shakespeare's Gemba

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While ago, I nominated Champlain as my Mr. Gemba ( "I get my kicks from Champlain" ). Polonius Here are more Gemba wisdom ...
26 September 2013

Report from the 2013 International Symposium on QFD

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On September 4 - 13, 2013, the QFD enthusiasts from around the world gathered together in Santa Fe, New Mexico for the 19th International ...
31 August 2013

2013 International Symposium on QFD & Public QFD Courses

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For anyone wanting to find out how QFD is used today in real projects, innovative new tools and current best practices, better integration w...
22 August 2013

An Apple a day — Use QFD to systematize Steve Jobs' design genius beyond a single individual

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In my opinion, late Steve Jobs was a rare individual who had such an intuitive grasp of the fundamentals of QFD thinking. For example, in ...
15 August 2013

Mirror Neurons – the science behind "gemba" ?

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Recent studies on the behavior of monkeys in a research lab in Parma Italy accidentally found that brain neurons that fired when a monkey pi...