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16 January 2015

Marriott Red Coat Direct

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Let's welcome the New Year with some of the tremendous improvements made in the hotel industry in recent years.  We just completed our 2...
17 November 2014

Upcoming Public QFD Courses
— Learn today's best methods and tools

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All events listed here will be held at Charleston Marriott in Charleston, South Carolina USA. The 1-day Symposium on December 5, 2014 is...
11 November 2014

New Kano Model for better design decisions and hidden market opportunities

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Many people wrongly assume that so-called Kano model (diagram on the right) describes the relationship between customer needs, fulfillme...
04 November 2014

New High in Customer Satisfaction

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Forget everything you learned about customer satisfaction. A Chinese noodle shop has found the secret to customer retention, that scores ...
28 October 2014

Thomson Reuters 2014 Journal Citation Reports® recognizes "Using QFD to Write an ISO Standard"

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Writing and publishing implies a level of authority on a particular subject. We say "imply" because it may not always be the case....
23 October 2014

Healthcare QFD examples - October 30, 2014 in Orlando, Florida

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Modern QFD has been used successfully in the healthcare industry, from clinical gemba such as hospitals and medical labs, to health insura...
17 October 2014

Is it mean to mean different things with the same words?

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One strength of Modern Blitz QFD ® and its powerful voice of customer analysis toolset is a way to more deeply understand the customer'...
13 October 2014

New QFD Group in LinkedIn

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The QFD Institute is pleased to launch a new LinkedIn Group devoted to conversations, Q&A, and announcements about QFD activities. It is...
22 September 2014

Bad customers causing problems? Only sell to good ones, then.

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At a dinner party last week, one of my friends who recently retired as an automotive safety engineer was discussing the latest recall in air...
23 August 2014

QFD in Europe - Reporting 2014 QFD activities across EU

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2014 has been a big year for QFD in Europe. The statue of Poseidon in Gothenburg photo: Historiker/Wiki Commons The spring blossomed ...