23 June 2019

ISO 16355 and QFD Black Belt Training

The 2019 International Symposium on QFD (ISQFD) in Boise, Idaho in September 2019 inaugurated the first advanced training program since the completion of the ISO 16355 standard for QFD.
  • "How does the QFD Black Belt® facilitator training coordinate with the seven parts of the ISO 16355 standard?"
  • "How will the QFD Black Belt® training help me better implement the standard in my organization?"
  • "Does ISO 16355 standard offer the same level of knowledge as the QFD Black Belt® training?"

You might have these questions.

The fact is, the ISO 16355 standard offers only limited details and examples of the basic and advanced QFD methods and tools. It does not cover the depth and breadth of the QFD process necessary for advanced practitioners, QFD team facilitators, and QFD trainers.

To develop the advanced skills necessary to lead projects and teams through product, service, software design, as well as business transformation of the internal organization, the QFD Black Belt® training is essential.

Why? This page explains in details.

QFD Black Belt® training is strongly recommended for practitioners, facilitators, and trainers of QFD, as well as new product development teams, DFLS/DFSS black belts, and Quality and Innovation champions.

Public QFD Black Belt® Certificate Course:

03 June 2019

 The 25th International Symposium on QFD
 ISO 16355 QFD Training
 September 4 - 13, 2019
 Boise, Idaho USA

The 25th International Symposium on QFD (ISQFD)

September 6 - 7
  • Brochure:    WEB    |    PDF
  • Tutorial "QFD for Business Transformation"

QFD Green Belt® Certificate Course

September 4 - 5
  • Course Contents:   WEB   |   PDF
  • Internationally acclaimed introductory to Modern Blitz QFD®, ISO 16355, No-Matrix QFD
  • Compatible with Six Sigma, DFSS, Stage Gate, EFQM, TQM, Baldrige, and other quality initiatives
  • Start applying tools in the class on your own project or practice on a generic model.
  • No prerequisites.
  • Includes templates for modern QFD / modern House of Quality / AHP, ISO 16355 QFD reference materials, and the International Symposium on QFD (Sep 7-8).

QFD Black Belt® Certificate Course

September 9 - 13
    • Course Details:  WEB   |   PDF
    • Advanced modern QFD®, ISO 16355 for revenue producing new product development, full deployments of modern Comprehensive QFD, Kansei Engineering (Lifestyle QFD), Hoshin Kanri, New Kano Model, TRIZ (Theory of Inventive Problem Solving), Reverse QFD, and more.
    • 5-day facilitator-level training with hands-on workshop elements. Includes the QFD Black Belt® level templates, ISO 16355 QFD reference materials, over 1,000-page training manual and case studies, plus International Symposium on QFD (Sep 7-8).
    • This course has prerequisites. However, those who select the Facilitator's Package can attend the QFD Black Belt® without prerequisites. 

    QFD Black Belt® Update Course
    September 8 @ 8 am - 3 pm
    • Course Details:   WEB    |    PDF
    • Semi-private coaching / refresher for the past graduates of the QFD Black Belt® course.
    • Registration: Please select "QFD Black Belt® Update Package."  

      QFD Green Belt® Update Course
      September 8 @ 4 pm - 7 pm
      • Course Details:   WEB    |    PDF 
      • Semi-private coaching / refresher for the past graduates of the QFD Green Belt® course, especially those who earned a provisional QFD Green Belt® more than 18 months ago and/or those who wish to advance to the QFD Black Belt® level. 
      • Registration: Please select "QFD Black Belt® Package #1" or "QFD Green Belt® Update Package".


      Hampton Inn & Suites Boise Downtown
      495 S. Capitol Blvd.
      Boise, Idaho 83702 USA
      TEL: +1 208-331-1900

      Hotel Reservation page: $140 + taxes
      This hotel provides complimentary shuttle service from Boise Airport (BOI).

      Travel Information


      Please contact the QFD Institute if you have questions about the above events.
      We look forward to seeing you in Boise this September.

      28 February 2019

      QFD Security Deployment

      finger vein authentication system
      - graphic by nih.org
      In 2007 International Symposium on QFD, a case study was presented involving the development of a finger vein authentication device for the financial and security industries.

      Initially designed for medical device, this technology captures high-contrast maps of finger veins from an image obtained from light transmission, with the help of artificial intelligence, and matches them to the pre-registered vein patterns to authenticate the identity of an individual.

      At that time, the company, Hitachi Omron Terminal Solutions, Ltd., believed that their system made forgery very difficult because it was the only type of authentication methods that used internal physiological characteristics that are invisible externally and hard to reproduce.

      Fast forward, in December 2018, German researchers reported that they were able to hack this particular security system by replicating a human hand's veins by using off-the-shelf materials.

      So here is yet another example of the never ending cat-and-mouse game played by technologies and hackers.

      How can QFD / ISO 16355 help to build-in better security designs during the produce development process?

      Like in many Systems Engineering problems, it is useful to begin by separating the problem space from the solution space. By creating a vertical Security Deployment, we can look at the problem space from multiple perspectives.

      Here are some possible charts that may be used:
      1. Security Tree Analysis (STA)
      2. Customer Needs - Security Matrix
      3. Functional Requirements - Security Matrix
      4. Function - Security Technology Matrix
      5. System/Subsystem - Security Matrix
      6. Component - Security Matrix
      7. Build - Security Table

      More details on such QFD Security Deployment process are explained at qfdi.org

      Also, the QFD Institute is now developing these new tools for training in a number of industries including health care and IT products and services.

      Today security concern is everybody's business today, not limited to the responsibility of IT and engineering, since a single security breach could wreck an otherwise well-designed new product or a business plan.

      To begin your journey to understanding how ISO QFD tools could be useful for your work, we invite you to the upcoming training.

      © QFD Institute & Glenn Mazur

      05 January 2019

      2019 ISQFD Call For Papers

      speaker at a past ISQFD
      The QFD Institute and International Council for QFD are issuing a Call For Papers / Call For Speakers, for the 25th International Symposium on QFD (ISQFD'19), scheduled for September 6–7, 2019 in Boise, Idaho USA.

      Interested parties are invited to submit a draft paper by February 1, 2019.

      See Details...

      We look forward to your participation.

      March 2019 QFD Workshop

      QFD Green Belt® Certificate Course

      March 7–8, 2019   (Thu–Fri)  

      Detroit Metro Airport, Michigan USA

      • Contact:  Email  |   +1 734-995-0847
      • This course has NO prerequisites.

      Internationally acclaimed introduction to the cutting-edge modern QFD and ISO 16355, the QFD Green Belt® Course will show ways in which Quality Function Deployment (QFD) can solve issues you face in product, service, software, and process development, as well as help identify innovative solutions and new opportunities.
      • What is QFD, what you should and should not do when implementing
      • State-of-the-art QFD curriculum (See Why you should update your QFD practice?)
      • Current best practices and modern tools
      • Modern Voice of Customer analysis
      • Gemba study tools
      • Prioritization using AHP: Analytic Hierarchy Process (templates included)
      • Solid ISO 16355 QFD foundation and sound practices essential for Design for Lean / Six Sigma
      • Introduction to ISO 16355
      • Introduction to Kansei Engineering / Lifestyle Deployment, Hoshin, TRIZ, New Kano Model
      • Modern QFD templates, including AHP, Customer Process Model, Maximum Value Table, modern House of Quality with sound math, and more
      • Hands-on practice of the tools and deployment in the classroom—on your own work project (when possible)
      • The only QFD curriculum approved by Dr. Yoji Akao (founder of QFD), outside Japan
      • After-class support for attendees

      31 August 2018

      Fall 2018 Public QFD Course for You

      In response to many inquiries in recent weeks, we have just added another public course on our calendar this fall.

      QFD Green Belt® Certificate Course
      October 29–30, 2018 in Michigan USA

      Internationally acclaimed introductory to Modern Blitz QFD® and ISO 16355, this course is designed for businesses and people who wish to learn the cutting-edge best practice for agility, innovation and leadership essential to compete in today's global market.

      The curriculum incorporates the latest advancements in quality, design, and project management. Some of the topics that you will learn in this course include:

          Blitz QFD®
          ISO 16355 (the new QFD standard)
          Wishbone Diagrams
          Semantic and Situation Analysis
          Analytical Hierarchy Process (AHP)
          Kano Model
          Customer Gemba visits, and more.

      This 2-day course will be held at Hampton Inn & Suites Detroit/Airport-Romulus. The hotel offers complimentary airport shuttle services to/from Detroit Metro Airport (DTW) and a very reasonable room rate ($119 + tax) for QFD attendees.

      We look forward to having you in this course.
      For questions, please contact us.

      09 March 2018

      ISO 16355 QFD Courses in 2018

      Here is your chance to learn Modern Blitz QFD® and ISO 16355 tool set for innovation, new product development, and business process design.

      April 12–13, 2018  in Michigan USA
      QFD Green Belt® Certificate Course

      April 16–20, 2018  in Michigan USA
      QFD Black Belt® Certificate Course

      June 13–15, 2018  in Helsinki, FINLAND
      QFD Green Belt® Certificate Course

      • The April 2018 courses (Michigan USA) offer once-a-year opportunity to attend both QFD Green Belt® and QFD Black Belt® in a single trip, without prerequisites. A significant discount is offered for combined registrations.
      • The June 2018 Finland course brings the internationally acclaimed QFD Green Belt® Course closer to those who live in the EU region and nearby.
      • All courses comply with the new ISO 16355 standards, Six Sigma, Lean Sigma, Design For Six/Lean Sigma, and other Quality initiatives.

      For questions, please contact the QFD Institute.

      We look forward to welcoming you in this class.

      05 March 2018

      CEAT wins a Deming Prize with Blitz QFD®

      The prestigious 2017 Deming Prize was awarded to CEAT Ltd. of India, for their business transformation and Total Quality Management implementation.

      The first non-Japanese tire company to win this recognition, the CEAT management and employees have spent nine years to win this honor, and their quality effort still continues.

      CEAT also was ranked first in India for OE Tyre Customer Satisfaction, by the J.D. Power 2017 India Original Equipment Tyre Customer Satisfaction Index (TCSI) study.

      Achieving this customer-centricity was attributed, in part, to QFD training. Said Shekhar Ajgaonkar, Senior Vice President of TQM:

      "You (QFD Institute) have been very instrumental in building the fundamental understanding on customer insighting and Blitz QFD® and inspiring our people especially in marketing and R&D for working on product development in a TQM way, which enabled our people to become more customer-centric.

      "Our customer Insight, QFD and Product Development process played a very important part in achieving our strategy and also appreciated by the Deming Prize examiners. As we look back on our journey we can cherish the great new initiatives we began, which provided momentum to continue on this path year over year."

      The custom-tailored Blitz QFD® New Product Development methods enabled the CEAT team to align both the marketing and engineering functions in new product development and to seek out opportunities to beat the competition where it matters most to the customer.

      Read more about this...

      Blitz QFD® Course

      19 October 2017

      Case Studies from 2017 International Symposium on QFD Tokyo

      The 2017 International Symposium on QFD (ISQFD) was held in September 2017 in Tokyo, Japan.

      The essence of QFD is to assure quality in new "creations" by bringing the affected stakeholders together to discuss their priorities before resources are committed.

      2017 ISQFD Tokyo
      What the Tokyo symposium reflected is that the "creation" is not limited just to products and services offered to consumers, but can it also include strategies, business models, educational structures, testing and validation processes, human resources, and so many other applications to "get it right, the first time."

      Let us share the papers and case studies from around the world that were presented at the 2017 ISQFD. They clearly demonstrate how broadly QFD can be defined in the modern world.

      To read synapses of these papers, please visit the QFD Institute newsletter.

      ISO 16355

      • "Quality Function Deployment for Agile Product Development"
      • "Transitioning from JIS Q 9025 to ISO 16355"
      • "A Framework for QFD-based Service Marketing"
      • "Beyond ISO 16355: QFD for a Digital World"

      Software / Technology QFD:

      • "Green Design Product Connected by Internet of Things VIA QFD"
      • "Analysis of platform-based Business Models using Quality Function Deployment"
      • "Method for Creating Quality Table from Online Reviews"
      • "Agile Software Quality Function Deployment"
      • "Acceptance Test-Driven Development and QFD in Business System Software Development"

      Service / Education QFD:

      • "Consistency of Service Quality through QFD & Visual Manual"
      • "A New Approach to Developing Human Resources Using QFD"
      • "Functions and Quality for Supporting Autonomous Learning"
      • "QFD: Meeting Motivation Needs and Performance Needs to Reformulate Incentive Scheme"
      • "Using QFD in Chinese Fast Food Chains."

      QFD Fundamentals:

      • "Study on the Procedures for a Conceptual Picture of Quality Function Deployment (QFD)"
      • "QFD for societal and product platform dynamics"
      • "Application of Customer Requirements to the Research and Development Process in New Automobiles via Practicing QFD"
      • "A Model for Integrating Quality Function Deployment and Human-Centered Design"
      • "Essential QFD to Make a Solo Entrepreneur Dream Come True"
      • "Quality Performance Assessment Based on the AHP-QFD Approach"
      The conference also included the presentations by two living Deming Prize recipients:
      Dr. Noriaki Kano on Kano model and QFD, and Greg Watson on Japanese Quality tools and Hoshin.

      Again, the highlights of these presentations can be found at this QFD Institute page.

      The 2018 ISQFD is planned in Hong Kong, China. You can receive information about it, including Call For Papers and symposium details, by subscribing the free QFDI Newsletter.

      Meanwhile, you too can start using the ISO 16355 Modern QFD tools for your project and jobs by acquiring the solid skills in the QFD Green Belt® and QFD Black Belt® Courses.

      These courses are also perfect for those who wish to enhance their professional credentials, as well as those who wish to best their paper quality for the 2018 and future ISQFDs.

      01 October 2017

      QFD Green Belt® Certificate Course:
      Germany October 17-18 | USA November 8-9

      We invite you to two upcoming training opportunities, one in EU and another in USA.

      QFD Green Belt® Certificate Course

      2017 October 17–18
      Stuttgart, GERMANY
      Course Details

      2017 November 8–9
      Michigan USA
      Course Details

      Both are ISO 16355-infused Modern QFD training. They have workshop components. This means that:
      • Attendees can bring their own projects to the class (instead of relying on fictitious examples unrelated to your industry); and 
      • They receive step-by-step guidance on how to apply each tool correctly, detailed hands-on exercises and Excel templates.
      • Attendees can also receive ongoing review of their progress after the course.

      The QFD Institute's QFD Green Belt® Certificate Course is part of the international program in QFD education, and it is the only QFD curriculum authorized by the late Dr. Akao, founder of QFD.

      For questions, please contact the QFD Institute. We look forward to having you in these classes.