29 August 2016

ISO QFD Training: Public Courses

Compliance with ISO standards is a critical issue in today's global marketplace. ISO compliance assures that customers and suppliers are speaking the same "language," managing expectations, and agreeing on standards of performance.

For those responsible for product development, compliance with the new ISO 16355 is highly critical. This standard includes today's state-of-art QFD best practices, which have long evolved from the familiar House of Quality made popular in the 1970s.

The impact of this standard is huge, and providers of goods and services who comply will have a tremendous advantage in the marketplace.

Quality professionals including Six Sigma, Lean Sigma, DfSS, and DfLS are uniquely qualified to implement this standard. Many of the methods and tools you use to improve your internal operations can now be re-purposed to improve your customer's operations and products. This shifts the financial impact from cost reduction to revenue creation, an almost unlimited opportunity.

ISO 16355-1:2015 was released in December 2015. Parts 2, 4, 5, and 8 are in pre-publication phase and expected by the end of 2016 or early 2017. The remaining parts should follow soon after.

Now is the time to get ahead of your competitors on ISO 16355 compliance.
Two public courses are coming up, taught by the convener of the ISO 16355 Working Group.  We encourage you to take advantage of this opportunity.

  • September 12-16, 2016
    QFD Black Belt® training
    Hampton Inn Boise Downtown in Boise, Idaho USA
    PDF Brochure      |     Registration

    Advanced training for the current and future project leaders, DFLS/DFSS champions, corporate trainers, and anyone who seek to develop advanced NPD and CRM skills. This course may be attended without prerequisites by selecting the "Facilitator's Package." Otherwise, prerequisites apply.

    Registration of this course also includes the International Symposium on QFD (Sept 9-10) at the same venue, modern QFD templates, ISO 13655 bibliography materials with case studies, and the entire set of the symposium transactions from 1989 to 2016.

24 August 2016

2016 International Symposium on QFD (ISQFD)

Fast approaching is the 22nd ISQFD on September 9-10, 2016 in Boise, Idaho USA.

Important trendy topics will be a focus of this year's presentations, including the Internet of Things (Iot), ISO 16355, Complex Systems Engineering, Sustainable Energy System Development, Corporate Strategy Deployment, 3D Virgual Reality Prototyping, and more.

Please join us for learning new things, to get inspired and engage in discussions in a supportive environment.

View the video.

If you are not an ASQ member,
you can watch by subscribing at ASQ
ASQ TV has just produced a video on the new ISO 16355 standard. Here is a glimpse of some of the things that will be presented, discussed, and taught in the Symposium, as well as QFD Green Belt® and QFD Black Belt® courses.

New product developers and Lean / Six Sigma professionals should not miss this opportunity to gain solid knowledge of the new ISO 16355 first-hand from the convenor of the ISO committee.

You (training attendees) will also get the QFD templates, the ISO 16355 1,000-page reference bibiliography and case studies, and the international symposium is free for the Boise course attendees!!

 Here is the Registration Page.

Travel Page

Venue Page

14 August 2016

ISO 16355 Application Examples

Already some companies are implementing the key points of the new ISO 16355 standard.

Please join us in the upcoming 22nd International Symposium on QFD, September 9-10, 2016 to gain the first-hand knowledge on which companies are doing so, why and how they are implementing the modern tools prescribed in the new ISO rather than traditional methods, and what you need to know to stay competitive. Here are some of them:

QFD and the Systems Engineering Way of Working

image by wikipedia/Tosaka/Rolls Royce
This presentation will discuss the integration of Modern Blitz QFD® and Pathfinder, a Systems Engineering (SE) approach developed at Rolls Royce. In addition to the modern QFD tools such as Projects Goals Table, Customer Segment Table, Affinity Diagram, Hierarchy Diagram, AHP, and Maximum Value Table, the flow of Pathfinder tools such as Stakeholder Map / Context and Boundary Diagrams and Viewpoint Analysis are employed. The presentation will support the ISO 196355 standard to reference good practice and evidence of usage in industry.

Speaker: Steve Dimelow, QFD Green Belt®, Systems Engineering Specialist, Rolls-Royce plc., United Kingdom

Soft Systems Method Integration With Sustainable Energy Systems Development Using ISO 16355

Soft Systems Method Integration With Sustainable Energy Systems Development Using ISO 16355
The Soft Systems Method was developed by Peter Checkland's team at Lancaster University in the 1970s to help analyse complex situations or 'soft problems' where the problem for which a solution is sought is not clearly understood, or for which differences of opinion exist as to the precise nature of the problem. Such a 'soft problem' exists in the development of sustainable (economic and environmental) energy systems. This presentation will illustrate how modern QFD methods described in the 'ISO 16355 standard for QFD' have been used in the UK's Energy Technologies Institute to help in the analysis of the 'soft problem' of transition to low-CO2 energy systems. Illustrations will be given on how these methods can be used to establish system specifications and designs.

Speaker: Dr. Kim Stansfield, QFD Black Belt®, Senior Teaching Fellow, Warwick University WMG, United Kingdom

Using AHP In QFD - The Impact of the New ISO 16355 Standard

Traditional QFD uses ordinal weights-percentages of a total to describe priorities for customer's needs and technical solution approaches. AHP (Analytic Hierarchy Process), on the other hand,  works with profiles-vectors of unit length one, making it mathematically possible to add, substract and compare profiles. The ratio method proposed by Dr. Saaty to calculate priority profiles in AHP has been a part of Modern QFD for some time.
In fact, the new ISO standard 16335 suggests using the ratio scales and profiles in QFD, instead of the ordinal correlation strength indicators.

Not understanding how to properly apply AHP in QFD, however, could lead to project failures, especially if you are still using the traditional House of Quality matrix.  AHP is used in many steps in QFD, but this presentation will focus primarily on the House of Quality matrix.

Speaker: Thomas Fehlmann, Ph.D., Senior Consultant, Euro Project Office AG, Switzerland

ISO 16355 - Keeping Up with Global Best Practice

This presentation will outline the structure of the eight parts of the new ISO 16355, how they build on older QFD models from the 1970s and 80s, and what you need to do to become a leader and facilitator of this Modern QFD standard.

These include not only the classical House of Quality, but also more streamlined Blitz QFD®, strategic hoshin planning, competitiveness, project management, on-site customer visits, survey design, prioritization, quality assurance, innovation, cost management, reliability, optimization, supplier management, make and build, commercialization, support, retirement, and flow to next generation products.
New Product Development professionals will want to master these global best practices so they can engage their organizations in surging ahead of their competitors in creating the truly great products their customers demand.

Speaker: Glenn Mazur, QFD Red Belt®, QFD Institute, International Academy for Quality