27 July 2013

QFD for cloud computing security, e-learning systems, service industry, FMEA, VOC codification

This continues a preview of the upcoming The 19th International Symposium on QFD (ISQFD) on September 6-7 in Santa Fe, New Mexico USA.

The 2-day symposium welcomes people of all levels QFD, from the beginner to the experienced, people of countries and industries. It is complimentary to the attendees of QFD Green Belt® Certificate Course and QFD Black Belt® Certificate Course  We hope you will join us!

See the previous posts:

QFD and Requirements Prioritization: A Survey on Security Requirements for Cloud Computing

(image - Clound Computing security)Prioritization is an essential task within QFD, and QFD is highly suitable for the development of Cloud Computing (CC) applications where non-functional requirements play a main role. Many of them are security requirements, often the main concern for CC investments. This paper introduces the usage of QFD for Cloud Computing (CC). In this research, CC security requirements were prioritized by pairwise comparison, showing that not all security requirements are equally important. With this finding, the appropriate usage of QFD for CC development will be discussed.

Keywords: QQFD, Requirements Prioritization, Security Requirements, Cloud Computing, GERMANY

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Improving a Learning Management System based on QFD and Service Oriented Architecture (SOA)

(photo - Service Oriented Architecture QFD for e-learning system)This paper reports how to improve web-based Learning Management Systems (LMS) through integration of the elements of Service Oriented Architecture (SOA) and Quality Function Deployment (QFD).
The users of an LMS are typically invisible to the systems developers and administrators, However, understanding the user needs has high priority in any networked learning systems, in order to develop and implement effective virtual learning services that meet diverse expectations of the users. An example will be presented based on a Turkish platformed LMS.

Keywords: Learning Management System, Service, Service Oriented Architecture (SOA), QFD (Quality Function Deployment), TURKEY

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A Study of Service Quality Improvement Using the Theories of Nonverbal Communication, FMEA and QFD

(image - customer service)Study of service industry presents unique challenges because of soft issue measurements such as quality evaluation and service quality.
With this in mind, the authors propose a quality improvement process specifically for service industry. The presentation will include a case study using non-verbal communication, FMEA, and QFD.

Keywords: Service Quality Improvement, QC story, QFD, JAPAN

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A Statistical Engineering Approach to Codifying the Voice of the Customer

(image - HOQ whats and hows)Virtually all design projects involve the collection/processing of the Voice of the Customer to develop a set of requirements to which the producer designs their process/product.Approaches to efficiently and effectively deriving those requirements involve multiple techniques from the fields of market research, quality engineering, design engineering, and inferential statistics. This paper proposes a way to create a logical flow for the Voice of the Customer processing by codifying a series of tools into a linear statistical engineering road-map, and thereby more efficiently populating the House of Quality matrix that uses the "whats" (functions) and "hows" (functional requirements) approach. The exposition is supplemented with a lucid hypothetical example.

Keywords: Voice of Customer, Function Analysis, Kano classification, Analytic Hierarchy Process, Function Requirements, Specifications, Quality Function Deployment, USA

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QFD for modular design, value creation, business development, organic products development

Here are more exciting presentations planned for the upcoming The 19th International Symposium on QFD (ISQFD) on September 6-7 in Santa Fe, New Mexico USA.

(See the previous post: QFD for public transportation, software development, eco-friendly supply chain )

The 2-day International Symposium welcomes people of all levels of QFD knowledge, all industries and countries, and it is complimentary to the attendees of QFD Green Belt® Certificate Course and QFD Black Belt® Certificate Course  We hope you will join us!

Study of Applying QFD to Modularity Strategy

(image - Modularity design)
Japanese manufactures are excellent at developing integral type products, such as cars and complicated machines that need fine tuning (e.g. semiconductor manufacturing machines). However, many products are currently shifting toward modular systems which require better architectures and modularity logic and rules. This presentation will show how to better define modular product architectures through the analytic structure of QFD, specifically how to arrange many complex issues such as customer needs, cost, technology, manufacturing feasibility, serviceability and so forth in a series of matrices so that modularity can be better simulated.

Keywords: QFD, Modularity, Modular, Integral Components, Modular Design, JAPAN

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Quality Function Deployment for New Product Development: Transforming Waste to Worth

(image - Creating Value and Worth from Waste)
This paper reports an application of QFD by the Thailand's chemical industry leader, SCG Chemicals. The company was able to develop a new eco-friendly construction material out of a chemical byproduct waste. The new product not only offers added functional value but also is boosting the customer's brand image. The presentation will report an application of QFD for this New Product Development, most challengingly in eliciting the needs from psychological elements and deploying them into design specifications, development process, souring, and other considerations for successful product roll-out.

Keywords: QFD, Psychological Characteristics, Voice of Customer, Customer Satisfaction, Product Design, Brand Image, Eco-friendly Product, THAILAND

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Top technology is not all we need for a successful business: QFD logic, methods and tools —Dutch experience.

(photo - QFD for Business Development, EU application)
This presentation will report a pilot project in The Netherlands, the utilization of QFD for business development. The talk will share the Dutch experience of the customer-centered marketing campaigns based on the Voice of the Customer (VOC) and Modern QFD techniques. This approach provided the logical, systematic, and interactive links between the commercial and technology teams in one organization. 

Keywords: Modern QFD, Business Development, Business Analysis, VOC, THE NETHERLANDS

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Application of QFD for the Development of An Organic Product: A Pilot Study

(image - QFD for Organic Products development)
This presentation will report a pilot QFD application for the development of an organic product. A conceptual model which consists of four matrices for the development of an organic fruit jelly will be presented. The main adaptation is in the first matrix to include major actors in the production supply chain. The first results indicate the feasibility of the proposal for food development. 

Keywords: Product Development, Organic Products, QFD, BRAZIL

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21 July 2013

QFD for public transportation, software development, eco-friendly supply chain

The 2013 International Symposium on QFD (ISQFD) will be held on September 6-7 in Santa Fe, New Mexico USA.

Whether you are new to QFD or have many years of experience, this ISQFD will be an excellent opportunity to find out how QFD is used today in real projects, how much the method has advanced in recent years, innovative new tools / applications / research, as well as global trends in new product development and design quality.

This and next few posts will introduce the exciting presentations that are planned for September 6–7. We hope you will join us.

PS: This 2-day symposium is complimentary to the attendees of QFD Green Belt®, QFD Black Belt®, and Update courses.
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Application of QFD within a Co-opetition Network of Public Transport Organizations
(image - public transportation)This case study reports a QFD application in German public transportation systems. Companies that provide public transportation services are competitors as well as cooperative partners. In this setting of co-opetition (competitive cooperation), QFD is being applied with the vision of offering passengers (customers) seamless transportation services. This is an ongoing research project funded by the German Federal Ministry of Education and Research. The presentation will discuss adaptations in application methods as well as lessons learned.
Keywords: Public Transport, Co-opetition Network, Cluster Analysis, QFD Case Study

Software Development Method Based on Twin Peaks Model with QFD
(image - Twin Peaks Model)In software system development, it is important to analyze the stakeholders'  requirements and design the architecture. One proposed method for this is the twin peaks model which intertwines software requirements and architectures to achieve incremental development and speedy delivery. The researchers used QFD to clarify these relationships in hope to propose more efficient software development.
Keywords: Software Development, Requirements, Architecture Design

Modern QFD Application on a Supply Chain to Become Green
(image - Green Supply Chain)Increasing concerns for resource scarcity and global pollution beseeches us for more environmentally friendly practice in supply chain management. This study is based on the voice of customer (VoC) data collected from the aluminum accessories industry located in Izmir, Turkey. Using the Modern QFD's Maximum Value Table, the VOC were deployed into technical characteristics that are essential for the greener practices of the sector's supply chain management. This project is going to provide the academicians an insight into usability of Modern QFD and to the industry professionals the methods for extending their green activities. 
Keywords: Green Supply Chain Management, Modern QFD, Maximum Value Table, Aluminum sector

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More Presentations ...

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02 July 2013

Is it advantageous to be first or to be better?

(illustration - internet radio)Newsweek magazine recently published an article "The Myth of First-Mover Advantage" about iTune entering the Internet radio business, thus challenging the well-established Pandora head-on. The article summarized the successes and failures of companies that are first-to-market.

This questions is commonly asked by QFD practitioners:
Is it advantageous to be first or to be better?

My thoughts:

Advantage belongs to first-movers if they continuously put themselves "out of business" before a new competitor does. This requires an on-going assessment of changing customer needs and producing corresponding features. QFD can mitigate the risk of first-mover's typical "technology push" mentality by building a "market pull" approach.

Customers will churn products as they mentally perform cost-benefit analyses of alternatives. Costs include purchase price, cost to change in terms of training, support, maintenance, disposal of old product, etc. To overcome these, the benefits of the new offering either by the original First-Mover or the new competitor must be overwhelmingly substantial in solving the customer problem, enabling a customer opportunity, or enhancing the customer's image.