28 February 2019

QFD Security Deployment

finger vein authentication system
- graphic by nih.org
In 2007 International Symposium on QFD, a case study was presented involving the development of a finger vein authentication device for the financial and security industries.

Initially designed for medical device, this technology captures high-contrast maps of finger veins from an image obtained from light transmission, with the help of artificial intelligence, and matches them to the pre-registered vein patterns to authenticate the identity of an individual.

At that time, the company, Hitachi Omron Terminal Solutions, Ltd., believed that their system made forgery very difficult because it was the only type of authentication methods that used internal physiological characteristics that are invisible externally and hard to reproduce.

Fast forward, in December 2018, German researchers reported that they were able to hack this particular security system by replicating a human hand's veins by using off-the-shelf materials.

So here is yet another example of the never ending cat-and-mouse game played by technologies and hackers.

How can QFD / ISO 16355 help to build-in better security designs during the produce development process?

Like in many Systems Engineering problems, it is useful to begin by separating the problem space from the solution space. By creating a vertical Security Deployment, we can look at the problem space from multiple perspectives.

Here are some possible charts that may be used:
  1. Security Tree Analysis (STA)
  2. Customer Needs - Security Matrix
  3. Functional Requirements - Security Matrix
  4. Function - Security Technology Matrix
  5. System/Subsystem - Security Matrix
  6. Component - Security Matrix
  7. Build - Security Table

More details on such QFD Security Deployment process are explained at qfdi.org

Also, the QFD Institute is now developing these new tools for training in a number of industries including health care and IT products and services.

Today security concern is everybody's business today, not limited to the responsibility of IT and engineering, since a single security breach could wreck an otherwise well-designed new product or a business plan.

To begin your journey to understanding how ISO QFD tools could be useful for your work, we invite you to the upcoming training.

© QFD Institute & Glenn Mazur

05 January 2019

2019 ISQFD Call For Papers

speaker at a past ISQFD
The QFD Institute and International Council for QFD are issuing a Call For Papers / Call For Speakers, for the 25th International Symposium on QFD (ISQFD'19), scheduled for September 6–7, 2019 in Boise, Idaho USA.

Interested parties are invited to submit a draft paper by February 1, 2019.

See Details...

We look forward to your participation.

March 2019 QFD Workshop

QFD Green Belt® Certificate Course

March 7–8, 2019   (Thu–Fri)  

Detroit Metro Airport, Michigan USA

  • Contact:  Email  |   +1 734-995-0847
  • This course has NO prerequisites.

Internationally acclaimed introduction to the cutting-edge modern QFD and ISO 16355, the QFD Green Belt® Course will show ways in which Quality Function Deployment (QFD) can solve issues you face in product, service, software, and process development, as well as help identify innovative solutions and new opportunities.
  • What is QFD, what you should and should not do when implementing
  • State-of-the-art QFD curriculum (See Why you should update your QFD practice?)
  • Current best practices and modern tools
  • Modern Voice of Customer analysis
  • Gemba study tools
  • Prioritization using AHP: Analytic Hierarchy Process (templates included)
  • Solid ISO 16355 QFD foundation and sound practices essential for Design for Lean / Six Sigma
  • Introduction to ISO 16355
  • Introduction to Kansei Engineering / Lifestyle Deployment, Hoshin, TRIZ, New Kano Model
  • Modern QFD templates, including AHP, Customer Process Model, Maximum Value Table, modern House of Quality with sound math, and more
  • Hands-on practice of the tools and deployment in the classroom—on your own work project (when possible)
  • The only QFD curriculum approved by Dr. Yoji Akao (founder of QFD), outside Japan
  • After-class support for attendees

31 August 2018

Fall 2018 Public QFD Course for You

In response to many inquiries in recent weeks, we have just added another public course on our calendar this fall.

QFD Green Belt® Certificate Course
October 29–30, 2018 in Michigan USA

Internationally acclaimed introductory to Modern Blitz QFD® and ISO 16355, this course is designed for businesses and people who wish to learn the cutting-edge best practice for agility, innovation and leadership essential to compete in today's global market.

The curriculum incorporates the latest advancements in quality, design, and project management. Some of the topics that you will learn in this course include:

    Blitz QFD®
    ISO 16355 (the new QFD standard)
    Wishbone Diagrams
    Semantic and Situation Analysis
    Analytical Hierarchy Process (AHP)
    Kano Model
    Customer Gemba visits, and more.

This 2-day course will be held at Hampton Inn & Suites Detroit/Airport-Romulus. The hotel offers complimentary airport shuttle services to/from Detroit Metro Airport (DTW) and a very reasonable room rate ($119 + tax) for QFD attendees.

We look forward to having you in this course.
For questions, please contact us.

09 March 2018

ISO 16355 QFD Courses in 2018

Here is your chance to learn Modern Blitz QFD® and ISO 16355 tool set for innovation, new product development, and business process design.

April 12–13, 2018  in Michigan USA
QFD Green Belt® Certificate Course

April 16–20, 2018  in Michigan USA
QFD Black Belt® Certificate Course

June 13–15, 2018  in Helsinki, FINLAND
QFD Green Belt® Certificate Course

  • The April 2018 courses (Michigan USA) offer once-a-year opportunity to attend both QFD Green Belt® and QFD Black Belt® in a single trip, without prerequisites. A significant discount is offered for combined registrations.
  • The June 2018 Finland course brings the internationally acclaimed QFD Green Belt® Course closer to those who live in the EU region and nearby.
  • All courses comply with the new ISO 16355 standards, Six Sigma, Lean Sigma, Design For Six/Lean Sigma, and other Quality initiatives.

For questions, please contact the QFD Institute.

We look forward to welcoming you in this class.

05 March 2018

CEAT wins a Deming Prize with Blitz QFD®

The prestigious 2017 Deming Prize was awarded to CEAT Ltd. of India, for their business transformation and Total Quality Management implementation.

The first non-Japanese tire company to win this recognition, the CEAT management and employees have spent nine years to win this honor, and their quality effort still continues.

CEAT also was ranked first in India for OE Tyre Customer Satisfaction, by the J.D. Power 2017 India Original Equipment Tyre Customer Satisfaction Index (TCSI) study.

Achieving this customer-centricity was attributed, in part, to QFD training. Said Shekhar Ajgaonkar, Senior Vice President of TQM:

"You (QFD Institute) have been very instrumental in building the fundamental understanding on customer insighting and Blitz QFD® and inspiring our people especially in marketing and R&D for working on product development in a TQM way, which enabled our people to become more customer-centric.

"Our customer Insight, QFD and Product Development process played a very important part in achieving our strategy and also appreciated by the Deming Prize examiners. As we look back on our journey we can cherish the great new initiatives we began, which provided momentum to continue on this path year over year."

The custom-tailored Blitz QFD® New Product Development methods enabled the CEAT team to align both the marketing and engineering functions in new product development and to seek out opportunities to beat the competition where it matters most to the customer.

Read more about this...

Blitz QFD® Course

19 October 2017

Case Studies from 2017 International Symposium on QFD Tokyo

The 2017 International Symposium on QFD (ISQFD) was held in September 2017 in Tokyo, Japan.

The essence of QFD is to assure quality in new "creations" by bringing the affected stakeholders together to discuss their priorities before resources are committed.

2017 ISQFD Tokyo
What the Tokyo symposium reflected is that the "creation" is not limited just to products and services offered to consumers, but can it also include strategies, business models, educational structures, testing and validation processes, human resources, and so many other applications to "get it right, the first time."

Let us share the papers and case studies from around the world that were presented at the 2017 ISQFD. They clearly demonstrate how broadly QFD can be defined in the modern world.

To read synapses of these papers, please visit the QFD Institute newsletter.

ISO 16355

  • "Quality Function Deployment for Agile Product Development"
  • "Transitioning from JIS Q 9025 to ISO 16355"
  • "A Framework for QFD-based Service Marketing"
  • "Beyond ISO 16355: QFD for a Digital World"

Software / Technology QFD:

  • "Green Design Product Connected by Internet of Things VIA QFD"
  • "Analysis of platform-based Business Models using Quality Function Deployment"
  • "Method for Creating Quality Table from Online Reviews"
  • "Agile Software Quality Function Deployment"
  • "Acceptance Test-Driven Development and QFD in Business System Software Development"

Service / Education QFD:

  • "Consistency of Service Quality through QFD & Visual Manual"
  • "A New Approach to Developing Human Resources Using QFD"
  • "Functions and Quality for Supporting Autonomous Learning"
  • "QFD: Meeting Motivation Needs and Performance Needs to Reformulate Incentive Scheme"
  • "Using QFD in Chinese Fast Food Chains."

QFD Fundamentals:

  • "Study on the Procedures for a Conceptual Picture of Quality Function Deployment (QFD)"
  • "QFD for societal and product platform dynamics"
  • "Application of Customer Requirements to the Research and Development Process in New Automobiles via Practicing QFD"
  • "A Model for Integrating Quality Function Deployment and Human-Centered Design"
  • "Essential QFD to Make a Solo Entrepreneur Dream Come True"
  • "Quality Performance Assessment Based on the AHP-QFD Approach"
The conference also included the presentations by two living Deming Prize recipients:
Dr. Noriaki Kano on Kano model and QFD, and Greg Watson on Japanese Quality tools and Hoshin.

Again, the highlights of these presentations can be found at this QFD Institute page.

The 2018 ISQFD is planned in Hong Kong, China. You can receive information about it, including Call For Papers and symposium details, by subscribing the free QFDI Newsletter.

Meanwhile, you too can start using the ISO 16355 Modern QFD tools for your project and jobs by acquiring the solid skills in the QFD Green Belt® and QFD Black Belt® Courses.

These courses are also perfect for those who wish to enhance their professional credentials, as well as those who wish to best their paper quality for the 2018 and future ISQFDs.

01 October 2017

QFD Green Belt® Certificate Course:
Germany October 17-18 | USA November 8-9

We invite you to two upcoming training opportunities, one in EU and another in USA.

QFD Green Belt® Certificate Course

2017 October 17–18
Stuttgart, GERMANY
Course Details

2017 November 8–9
Michigan USA
Course Details

Both are ISO 16355-infused Modern QFD training. They have workshop components. This means that:
  • Attendees can bring their own projects to the class (instead of relying on fictitious examples unrelated to your industry); and 
  • They receive step-by-step guidance on how to apply each tool correctly, detailed hands-on exercises and Excel templates.
  • Attendees can also receive ongoing review of their progress after the course.

The QFD Institute's QFD Green Belt® Certificate Course is part of the international program in QFD education, and it is the only QFD curriculum authorized by the late Dr. Akao, founder of QFD.

For questions, please contact the QFD Institute. We look forward to having you in these classes.

13 December 2016

Modern QFD - ISO 16355 training in EU-Baltic

 QFD Green Belt® Certificate Course         

17th - 18th January, 2017
from 8:30 to 17:00 on both days
Tallinn, Estonia
Tallinn, Estonia
We are pleased to bring this exceptional learning opportunity in partnership with the Estonian Association for Quality (EAQ).

Please join us in this Modern Blitz QFD® and ISO 16355 workshop for innovation, new product development, and business process design.

This 2-day course will be taught in English by Glenn H. Mazur, the world's leading expert in the theory and practice of Quality Function Deployment (QFD) and the new ISO 16355.

To attend, reserve your seat in this class, or to inquire, please contact QFD Institute or EAQ office (our local partner) now.


Click for Google map
This course will be held at Estonian Entrepreneurship University of Applied Sciences (Eesti Ettevõtleuskõrgkool Mainor; address: Suur-Sõjamäe 10a, Tallinn, Estonia).

This university is about about 3 minutes (1.5 km) by car from Tallinn Airport (airport code: TLL), and about 15 minutes (5.5 km) by car from the Old City Harbour / Vanasadam.

We look forward to welcoming you in this class.

As always, please contact us if you have questions about this course, other training dates, or QFD ISO 16355.

29 August 2016

ISO QFD Training: Public Courses

Compliance with ISO standards is a critical issue in today's global marketplace. ISO compliance assures that customers and suppliers are speaking the same "language," managing expectations, and agreeing on standards of performance.

For those responsible for product development, compliance with the new ISO 16355 is highly critical. This standard includes today's state-of-art QFD best practices, which have long evolved from the familiar House of Quality made popular in the 1970s.

The impact of this standard is huge, and providers of goods and services who comply will have a tremendous advantage in the marketplace.

Quality professionals including Six Sigma, Lean Sigma, DfSS, and DfLS are uniquely qualified to implement this standard. Many of the methods and tools you use to improve your internal operations can now be re-purposed to improve your customer's operations and products. This shifts the financial impact from cost reduction to revenue creation, an almost unlimited opportunity.

ISO 16355-1:2015 was released in December 2015. Parts 2, 4, 5, and 8 are in pre-publication phase and expected by the end of 2016 or early 2017. The remaining parts should follow soon after.

Now is the time to get ahead of your competitors on ISO 16355 compliance.
Two public courses are coming up, taught by the convener of the ISO 16355 Working Group.  We encourage you to take advantage of this opportunity.

  • September 12-16, 2016
    QFD Black Belt® training
    Hampton Inn Boise Downtown in Boise, Idaho USA
    PDF Brochure      |     Registration

    Advanced training for the current and future project leaders, DFLS/DFSS champions, corporate trainers, and anyone who seek to develop advanced NPD and CRM skills. This course may be attended without prerequisites by selecting the "Facilitator's Package." Otherwise, prerequisites apply.

    Registration of this course also includes the International Symposium on QFD (Sept 9-10) at the same venue, modern QFD templates, ISO 13655 bibliography materials with case studies, and the entire set of the symposium transactions from 1989 to 2016.