In a business magazine interview, the new Omron president, Mr. Ogino, described not only innovation in their new products displayed at the the 2016 Consumer Electronics Show in Las Vegas, but also advances in the company's core beliefs about
customers and product development.
Omron is an international medical device manufacturer that sells home healthcare devices such as blood pressure monitors, body weight and composition meters, and others.
Under Mr. Ogino's directives, Omron product developers now must investigate the validity of product
concept from the customer's perspective and identify "true" customer
needs. No longer are
product features such as 'integrated,' 'compact,' 'easy to read,' and
so forth sufficient.
"Tens of thousands people end up with amputations
every year because of high blood sugar. We make blood glucose meters to
make such incidents zero. We make nebulizers with a conviction to cure
asthma during childhood. I make sure in our company that no product
planning takes place without first making clear why we should make the
product, what is the ultimate goal," says Mr. Ogino.
This new mindset, code-named "Project Zero" (meaning driving down
users' adverse health events to zero), will not only help the company differentiate itself from other wearable technology manufacturers, but also it can bring them closer to becoming in compliance with the new ISO 16355 for QFD.
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