Competitive benchmarking plays an important role in the design and development of new products. After all, why would a customer buy something new unless the new product offered superior benefits over what they use now.
Benchmarking competitors can be employed at different QFD phases to help identify opportunities where both the producer (business) and the customer get the "biggest bang for the buck."
The "Competitive Benchmarking and QFD" webcast gives an excellent overview of what QFD really is and how your business can benefit from it. Best of all, you learn the most trusted QFD information from the world top QFD expert, Glenn Mazur.
The webcast also provides an eye-opening update including the new ISO 16355, for those who had learned QFD from the books and/or instructors teaching the out-of-the-date method (such as 4-phase or 4-house model from the 1960s) or incorrect information (such as 'a House of Quality matrix is QFD').
The webcast is free to the ASQ members.
Sign in from this page to access it, if you are already a member.
Interested in getting an ASQ membership?
It is available for individuals and corporations, regardless of your location.
You can read the snippets of the webcast content from this page, if you do not wish to get an ASQ membership at this time.