Showing posts with label sustainability. Show all posts
Showing posts with label sustainability. Show all posts

14 July 2019

Tutorial "QFD for Business Transformation"

click for this youtube
click here for Autoline youtube

Back in 2016 we sensed General Motors was onto something when we saw one of their VPs on the Autoline THIS WEEK. In that TV interview, she emphasized "mobility" as the company's new business strategy into the future, responding to the shift in the customer needs from being a car owner to a mobility user.

In fact, GM had filed for the trademark "General Mobility" around the same time, we hear, suggesting that top management had been working out the strategic transformation for some time, in order to stay sustainable in the face of recent car-sharing and on-demand transportation business models as well as consumer preference for convenience and economic efficiency over the traditional ownership prestige, and anticipation of new technologies such as autonomous vehicles.

It was not until 2018 when their number one Japanese competitor caught the wind of this. At the 2018 CES trade show, the president of Toyota Motor Company announced that his company, too, aims to become a "mobility service company," in spite of their long standing position as a manufacturer of "cars that give you pleasure in owning" as emphasized by frequent commercial campaigns "Let's Go Places" by driving their cars.

While we root for both companies to succeed, one wonders,
  • How do you go about making such business transformation?
  • What actions are required of an organization to bring out fundamental changes in the way they conduct business?
  • Are there ways to effect transformation systematically and effectively?

Are there tools that QFD can offer?

The September 2019 International Symposium on QFD (ISQFD) will include a tutorial precisely on this subject.

To remain sustainable in the long term, an organization needs to be able to systematically and rapidly adapt/transform its products, services, business models, resources and enterprise infrastructure in response to the changing business environment. To accomplish this in a coordinated manner, the business needs to be considered as a socio-technical system operating within a very complex and highly dynamic environment.

More often than not, the changes in market expectations and technological capabilities demand transformation across multiple organizations in integrated supply chains, where some businesses will be software intensive businesses, while others focus on physical offerings. These changes are being accelerated with the emergence of Internet of Things and Industry 4.0 developments and capabilities.

The tutorial "QFD for Business Transformation" will introduce the principles and relationships between Modern QFD and business transformation planning and development for businesses. The tutorial will reference relevant sections in the new ISO 16355 standard for QFD, and give attendees exercises to connect the principles and key methods, particularly Hoshin Kanri, the initial analytic stages of QFD, and prioritization and methods like analytic hierarchy process (AHP).

The tutorial will consist of approximately 1 hour of lecturing and 1 hour of exercises using a case study from 'Space logistics systems' scenario.

This tutorial was developed by three QFD Black Belts®: Dr. Kim Stansfield, Steve Dimelow, and John Fraser and has been successfully taught in UK at INCOSE (systems engineering) conferences.

This September, please join us to gain new knowledge and skill-set on this important subject.

The 2-day ISQFD including this tutorial is complimentary to those who sign up for the QFD courses.



About the Tutorial Instructors

The ISQFD tutorial "QFD for Business Transformation" will be taught by Dr. Kim Stansfield and Mr. Steve Dimelow.

Dr. Kim Stansfield is a QFD Black Belt® and 2016 Akao Prize recipient. He is currently Associate Professor of Transformational Systems Engineering WMG, at University of Warwick, UK. He has over 20 years of experience in automotive and aerospace control systems and also in applying QFD and DFSS to large Enterprise IT Systems development. 

Dr. Stansfield started his career in the Composites Group of the UK's Royal Aerospace Establishment, and then moved to Lucas Engineering and Systems and Energy Technologies Institute. He has been the UK representative for the development of the ISO 16355 standard for QFD since 2010.  


Mr. Steve Dimelow is a QFD Black Belt® and known in industry for his ability to solve complex engineering problems so that Projects can be brought in on time, cost and quality. His professional career includes British based Heavy Haulage company (ALE Ltd) in Abu-Dhabi, Hydratight Hevilifts in Walsall where he was involved in the design and commissioning of computer controlled Hydraulic Jacking Systems and Hydraulic Bolting Systems for the Civil, Powergen and Petro/Chem industries, followed by Smiths Aerospace in Wolverhampton where he was a Lead designer on Primary and Secondary Flight Controls for Civil and Military Aerospace, and Rolls-Royce in Derby where he has worked on Military and Civil engine programmes as well as new technology acquisition programmes.

It was during his work in the Aerospace business where he developed interest in Systems Engineering and sought the influential Systems Engineering Specialist role. In 2016, Steve earned a QFD Blackbelt® after searching for a method to connect business to engineering. He has been successful in applying QFD / Systems Engineering principles and Systems Thinking techniques both in practice on engineering programmes and through ongoing corporate training/coaching campaigns. Steve is currently contracted to QuEST Global Engineering Services as a Consultant Systems Engineer.

To inquire about this tutorial, ISQFD, and QFD certificate courses, please contact the QFD Institute.






24 August 2016

2016 International Symposium on QFD (ISQFD)

Fast approaching is the 22nd ISQFD on September 9-10, 2016 in Boise, Idaho USA.

Important trendy topics will be a focus of this year's presentations, including the Internet of Things (Iot), ISO 16355, Complex Systems Engineering, Sustainable Energy System Development, Corporate Strategy Deployment, 3D Virgual Reality Prototyping, and more.

Please join us for learning new things, to get inspired and engage in discussions in a supportive environment.

View the video.

If you are not an ASQ member,
you can watch by subscribing at ASQ
ASQ TV has just produced a video on the new ISO 16355 standard. Here is a glimpse of some of the things that will be presented, discussed, and taught in the Symposium, as well as QFD Green Belt® and QFD Black Belt® courses.

New product developers and Lean / Six Sigma professionals should not miss this opportunity to gain solid knowledge of the new ISO 16355 first-hand from the convenor of the ISO committee.

You (training attendees) will also get the QFD templates, the ISO 16355 1,000-page reference bibiliography and case studies, and the international symposium is free for the Boise course attendees!!

 Here is the Registration Page.

Travel Page

Venue Page





03 April 2016

Designing environmental sustainability with QFD


Single-serving coffee brewers have become so popular recently. It is everywhere from home kitchens, hotel rooms, airport lounges, to doctors' offices, etc.

You insert a small disposable coffee pod (the photo on the left) into the machine, push a button, and out comes fresh brewed coffee with the flavor, strength, and style described on the package.

People love the convenience, easy care, and fresh coffee aroma with each cup. But have you ever thought of  the environmental impact after their use?

Made of plastic and/or aluminum, some pods can be recycled, while others are not. But how often have you seen a recycle bin provided in hotel rooms or offices where these single brewers are used?  How many people carefully sort out the recyclable pods during the morning rush?

The sad reality is that the majority of these pods currently end up in landfill —  now a 3,000,000,000 per year problem in Germany alone, according to March 1, 2016 National Public Radio blog "The Salt".

In New Product Development, the concern for sustainability is too often treated as an 'either-or' tradeoff, such as "you can have convenience or environmental friendliness, but not both".

But you can resolve this dilemma and do a better job at designing sustainability in your new product by using Comprehensive QFD and deploying Sustainability independently during the design phase.

Those with Modern QFD training can also supplement the Maximum Value table in Blitz QFD® with an Environmental Value table.

Read more...