Showing posts with label customer satisfaction. Show all posts
Showing posts with label customer satisfaction. Show all posts

05 March 2018

CEAT wins a Deming Prize with Blitz QFD®

The prestigious 2017 Deming Prize was awarded to CEAT Ltd. of India, for their business transformation and Total Quality Management implementation.

The first non-Japanese tire company to win this recognition, the CEAT management and employees have spent nine years to win this honor, and their quality effort still continues.

CEAT also was ranked first in India for OE Tyre Customer Satisfaction, by the J.D. Power 2017 India Original Equipment Tyre Customer Satisfaction Index (TCSI) study.

Achieving this customer-centricity was attributed, in part, to QFD training. Said Shekhar Ajgaonkar, Senior Vice President of TQM:

"You (QFD Institute) have been very instrumental in building the fundamental understanding on customer insighting and Blitz QFD® and inspiring our people especially in marketing and R&D for working on product development in a TQM way, which enabled our people to become more customer-centric.

"Our customer Insight, QFD and Product Development process played a very important part in achieving our strategy and also appreciated by the Deming Prize examiners. As we look back on our journey we can cherish the great new initiatives we began, which provided momentum to continue on this path year over year."

The custom-tailored Blitz QFD® New Product Development methods enabled the CEAT team to align both the marketing and engineering functions in new product development and to seek out opportunities to beat the competition where it matters most to the customer.

Read more about this...

Blitz QFD® Course





04 November 2014

New High in Customer Satisfaction

Forget everything you learned about customer satisfaction.

A Chinese noodle shop has found the secret to customer retention, that scores "higher" than any other approach we've seen.

Read here, Sept 24, 2014 CNN World reported by Katie Hunt

"Tasty or addictive," CNN report on a Chinese noodle