Omron hits a home run with a new mindset

Example of Omron products
(source: Omron youtube channel)

In a business magazine interview, the new Omron president, Mr. Ogino, described not only innovation in their new products displayed at the the 2016 Consumer Electronics Show in Las Vegas, but also advances in the company's core beliefs about customers and product development.

Omron is an international medical device manufacturer that sells home healthcare devices such as blood pressure monitors, body weight and composition meters, and others.

Under Mr. Ogino's directives, Omron product developers now must investigate the validity of product concept from the customer's perspective and identify "true" customer needs. No longer are product features such as 'integrated,' 'compact,' 'easy to read,' and so forth sufficient.

"Tens of thousands people end up with amputations every year because of high blood sugar. We make blood glucose meters to make such incidents zero. We make nebulizers with a conviction to cure asthma during childhood. I make sure in our company that no product planning takes place without first making clear why we should make the product, what is the ultimate goal," says Mr. Ogino.

This new mindset, code-named "Project Zero" (meaning driving down users' adverse health events to zero), will not only help the company differentiate itself from other wearable technology manufacturers, but also it can bring them closer to becoming in compliance with the new ISO 16355 for QFD.  Here is how... Read the full article.

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Healthcare QFD examples - October 30, 2014 in Orlando, Florida

Modern QFD has been used successfully in the healthcare industry, from clinical gemba such as hospitals and medical labs, to health insurance industry and medical device development including Electronic Medical Records.

Healthcare QFD methods and tools will be presented on October 30, 2014 at ASQ Technical Communities Conference in Orlando, Florida USA.

The talk, "Delighting Customers in Health Care Using QFD" (1:45 pm - 2:45 pm), will share the case studies of a hospital, healthcare insurance company, and medical device development to show how you, too, can acquire, analyze, prioritize, and innovate solutions for the Voice of Customer.

We hope you will be able to join us!