Blink Blink QFD

In his May 1 2012 New York Times article "BlackBerry 10 Prototype Is Given to Developers," Ian Austen quotes Michael Gartenberg, an analyst at Gartner, [who] "said he was particularly impressed with BlackBerry 10s camera software. It captures extra frames when a photo is taken, allowing users to go backward or forward to a certain moment in time to find a better picture. “

This shows people how they can use devices, how it’s not just speeds and mega pixels, and it’s more like, ‘How do I get the right shot when I’m standing in Disneyland and one of the kids blinks? ”

This is what QFD is all about. Even if the customer talks about speed and mega pixels, their real need is to get a good shot of the kids at Disneyland with their eyes open.

Once we get engineers to understand what outcome the customer demands, then they can focus their technical skills on delivering that outcome.

Even as I write this blog, I am thinking, "Wow, take 3 shots at the same time and pick the best one. But wait, what if one kid is blinking in one shot and another kid in the other shot. Can't the camera "photshop" the three frames and combine them into one with all eyes open? " Let's give 3 cheers to RIM.