09 March 2018

ISO 16355 QFD Courses in 2018

Here is your chance to learn Modern Blitz QFD® and ISO 16355 tool set for innovation, new product development, and business process design.

April 12–13, 2018  in Michigan USA
QFD Green Belt® Certificate Course

April 16–20, 2018  in Michigan USA
QFD Black Belt® Certificate Course

June 13–15, 2018  in Helsinki, FINLAND
QFD Green Belt® Certificate Course

  • The April 2018 courses (Michigan USA) offer once-a-year opportunity to attend both QFD Green Belt® and QFD Black Belt® in a single trip, without prerequisites. A significant discount is offered for combined registrations.
  • The June 2018 Finland course brings the internationally acclaimed QFD Green Belt® Course closer to those who live in the EU region and nearby.
  • All courses comply with the new ISO 16355 standards, Six Sigma, Lean Sigma, Design For Six/Lean Sigma, and other Quality initiatives.

For questions, please contact the QFD Institute.

We look forward to welcoming you in this class.

05 March 2018

CEAT wins a Deming Prize with Blitz QFD®

The prestigious 2017 Deming Prize was awarded to CEAT Ltd. of India, for their business transformation and Total Quality Management implementation.

The first non-Japanese tire company to win this recognition, the CEAT management and employees have spent nine years to win this honor, and their quality effort still continues.

CEAT also was ranked first in India for OE Tyre Customer Satisfaction, by the J.D. Power 2017 India Original Equipment Tyre Customer Satisfaction Index (TCSI) study.

Achieving this customer-centricity was attributed, in part, to QFD training. Said Shekhar Ajgaonkar, Senior Vice President of TQM:

"You (QFD Institute) have been very instrumental in building the fundamental understanding on customer insighting and Blitz QFD® and inspiring our people especially in marketing and R&D for working on product development in a TQM way, which enabled our people to become more customer-centric.

"Our customer Insight, QFD and Product Development process played a very important part in achieving our strategy and also appreciated by the Deming Prize examiners. As we look back on our journey we can cherish the great new initiatives we began, which provided momentum to continue on this path year over year."

The custom-tailored Blitz QFD® New Product Development methods enabled the CEAT team to align both the marketing and engineering functions in new product development and to seek out opportunities to beat the competition where it matters most to the customer.

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