Showing posts with label workplace. Show all posts
Showing posts with label workplace. Show all posts

14 July 2019

Tutorial "QFD for Business Transformation"

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Back in 2016 we sensed General Motors was onto something when we saw one of their VPs on the Autoline THIS WEEK. In that TV interview, she emphasized "mobility" as the company's new business strategy into the future, responding to the shift in the customer needs from being a car owner to a mobility user.

In fact, GM had filed for the trademark "General Mobility" around the same time, we hear, suggesting that top management had been working out the strategic transformation for some time, in order to stay sustainable in the face of recent car-sharing and on-demand transportation business models as well as consumer preference for convenience and economic efficiency over the traditional ownership prestige, and anticipation of new technologies such as autonomous vehicles.

It was not until 2018 when their number one Japanese competitor caught the wind of this. At the 2018 CES trade show, the president of Toyota Motor Company announced that his company, too, aims to become a "mobility service company," in spite of their long standing position as a manufacturer of "cars that give you pleasure in owning" as emphasized by frequent commercial campaigns "Let's Go Places" by driving their cars.

While we root for both companies to succeed, one wonders,
  • How do you go about making such business transformation?
  • What actions are required of an organization to bring out fundamental changes in the way they conduct business?
  • Are there ways to effect transformation systematically and effectively?

Are there tools that QFD can offer?

The September 2019 International Symposium on QFD (ISQFD) will include a tutorial precisely on this subject.

To remain sustainable in the long term, an organization needs to be able to systematically and rapidly adapt/transform its products, services, business models, resources and enterprise infrastructure in response to the changing business environment. To accomplish this in a coordinated manner, the business needs to be considered as a socio-technical system operating within a very complex and highly dynamic environment.

More often than not, the changes in market expectations and technological capabilities demand transformation across multiple organizations in integrated supply chains, where some businesses will be software intensive businesses, while others focus on physical offerings. These changes are being accelerated with the emergence of Internet of Things and Industry 4.0 developments and capabilities.

The tutorial "QFD for Business Transformation" will introduce the principles and relationships between Modern QFD and business transformation planning and development for businesses. The tutorial will reference relevant sections in the new ISO 16355 standard for QFD, and give attendees exercises to connect the principles and key methods, particularly Hoshin Kanri, the initial analytic stages of QFD, and prioritization and methods like analytic hierarchy process (AHP).

The tutorial will consist of approximately 1 hour of lecturing and 1 hour of exercises using a case study from 'Space logistics systems' scenario.

This tutorial was developed by three QFD Black Belts®: Dr. Kim Stansfield, Steve Dimelow, and John Fraser and has been successfully taught in UK at INCOSE (systems engineering) conferences.

This September, please join us to gain new knowledge and skill-set on this important subject.

The 2-day ISQFD including this tutorial is complimentary to those who sign up for the QFD courses.



About the Tutorial Instructors

The ISQFD tutorial "QFD for Business Transformation" will be taught by Dr. Kim Stansfield and Mr. Steve Dimelow.

Dr. Kim Stansfield is a QFD Black Belt® and 2016 Akao Prize recipient. He is currently Associate Professor of Transformational Systems Engineering WMG, at University of Warwick, UK. He has over 20 years of experience in automotive and aerospace control systems and also in applying QFD and DFSS to large Enterprise IT Systems development. 

Dr. Stansfield started his career in the Composites Group of the UK's Royal Aerospace Establishment, and then moved to Lucas Engineering and Systems and Energy Technologies Institute. He has been the UK representative for the development of the ISO 16355 standard for QFD since 2010.  


Mr. Steve Dimelow is a QFD Black Belt® and known in industry for his ability to solve complex engineering problems so that Projects can be brought in on time, cost and quality. His professional career includes British based Heavy Haulage company (ALE Ltd) in Abu-Dhabi, Hydratight Hevilifts in Walsall where he was involved in the design and commissioning of computer controlled Hydraulic Jacking Systems and Hydraulic Bolting Systems for the Civil, Powergen and Petro/Chem industries, followed by Smiths Aerospace in Wolverhampton where he was a Lead designer on Primary and Secondary Flight Controls for Civil and Military Aerospace, and Rolls-Royce in Derby where he has worked on Military and Civil engine programmes as well as new technology acquisition programmes.

It was during his work in the Aerospace business where he developed interest in Systems Engineering and sought the influential Systems Engineering Specialist role. In 2016, Steve earned a QFD Blackbelt® after searching for a method to connect business to engineering. He has been successful in applying QFD / Systems Engineering principles and Systems Thinking techniques both in practice on engineering programmes and through ongoing corporate training/coaching campaigns. Steve is currently contracted to QuEST Global Engineering Services as a Consultant Systems Engineer.

To inquire about this tutorial, ISQFD, and QFD certificate courses, please contact the QFD Institute.






08 August 2013

QFD for membership organization, industrial design, workplace vitalization, high-speed rail, Turkish region

This continues a preview of the upcoming The 19th International Symposium on QFD (ISQFD) on September 6-7 in Santa Fe, New Mexico USA.

The 2-day symposium welcomes people of all levels QFD, from the beginner to the experienced, people of countries and industries. It is complimentary to the attendees of QFD Green Belt® Certificate Course and QFD Black Belt® Certificate Course  We hope you will join us!

See the previous posts:



QFD for Membership Organizations — Practicing What We Teach

(image - QFD for membership orgainization)This keynote reports an ongoing QFD initiative at the International Academy for Quality (IAQ), a membership organization founded in 1966 by Dr. Armand Feigenbaum along with European and Japanese quality experts. 
The IAQ's growing membership in developing nations means that member needs have to be periodically assessed and incorporated into future activities, beyond its original missions of facilitating an international exchange of quality expertise to promote quality throughout all nations.The keynote will discuss the QFD process being used to reassess current member needs and plan future programs, including the data from member surveys, as well as the results to date and ongoing improvements to the organization.

Keywords: Quality Function Deployment (QFD), Modern Blitz QFD®, Voice of Customers (VOC), Membership Organization

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Towards QFD-based Industrial Design

(image - QFD and Industrial Design)This paper reports how to improve web-based Learning Management Systems (LMS) through integration of the elements of Service Oriented Architecture (SOA) and Quality Function Deployment (QFD). Customer Orientation is achieved within QFD by a systematic approach. Within industrial design, requirements of the customer are also analyzed and deployed with the power of artistic creativity and less with a systematic or qualitative approach. This paper proposes an integration of QFD and industrial design to take advantage of the strength from each method. The presentation will include a case study and a framework for QFD-based Industrial Design.

Customer-Orientation, Industrial Design, Conceptual Integration, Conceptual Map, Deisgn Concept, Product Catalogue, GERMANY

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Quality and Safety Control Method of High-speed Rail Based on QFD & FMEA


(image - QFD for China bullet trains)This academic paper from a Chinese university presents the use of 4-phase model approach and FMEA in order to address the control quality and safety issues associated with China's high-speed rail systems.
The case uses hypothetical scenario and literature sources.

Keywords: Quality and Safety, QFD, FMEA, High-speed rail, CHINA

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QFD for activating a workplace Ba—Part 2


(image - workplace)The various components of QFD draw out member's tacit knowledge through "Ba" (the workplace gemba). In order to achieve this, the "Ba" must be invigorated with changes that encourage the individuals to express and share his/her tacit knowledge. This presentation, a sequel to the author's 2012 presentation, will examine the relationship between QFD and "Ba" from the viewpoint of cognitive engineering and social-psychology, including some examples from the author's company practice.

Keywords: Knowledge Management, Ba, Job Function Deployment, Workplace, JAPAN

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A Critical Analysis of the Turkish Literature on QFD


(image - state of QFD in Turkish region)This study, based on the published resources produced between 2000 and 2012, provides a holistic picture on the current state of QFD in the Turkish region, both in private industry sectors and academic research field.
Specifically, it identifies the levels of awareness and prevalence of QFD methodology in the region, the purpose for the usage, implementation levels, difficulties, and overall analysis. With economic activities rapidly globalizing and competitive pressure mounting, this knowledge can be the competitive differentiators for the developing nations such as Turkey as they will compete more on the global stage. It also offers academic researchers a solid comprehensive reference on the state of QFD applications and studies in this economically growing region.

Keywords: Quality Function Deployment (QFD), Literature Review, TURKEY




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QFD Courses at this symposium

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