ISQFD'19-Boise: The 25th International Symposium on QFD

Over seven decades ago in the aftermath of the WW II, Japanese engineers learned from Dr. W. Edwards Deming about statistical process control (SPC), and taking to heart Deming’s teachings, rebuilt Japan’s industrial base. Over time. SPC morphed it into Kaizen and TQM.

At the height of Japanese quality dominance in the 1980s, a handful of Americans discovered the Japanese secret to new product excellence: Quality Function Deployment (QFD). These Americans, including QFD Institute advisors Larry Sullivan and Bob King, studied with Dr. Yoji Akao, who happily shared his knowledge to anyone who came to him, just like Dr. Deming did decades earlier.

QFD spread globally, triggered by the case studies published through the Symposia on QFD, the first of which was organized in Michigan (USA) in 1989 by Bob Adams and which became the predecessor of the International Symposium on QFD.

The QFD taught in the 1980s, however, was rooted in the 1960s Japanese TQM era and was inefficient in many Western business environments and technology-based product development. Dr. Yoji Akao, one of the founders of QFD, approached the QFD Institute to modernize Japanese 1960s QFD for a 21st century global business environment, with Six Sigma precision and Lean Sigma speed.

With the new ISO 16355 Standard established in 2015, Modern QFD has transcended beyond it’s original manufacturing form to become a universally applicable toolset for new product and business development, business process re-engineering, corporate transformation, innovation, and, of course, quality. Tools included in Modern QFD are Blitz QFD^®, Customer Voice Table, Maximum Value Table, modern House of Quality using AHP prioritization math, and many more.

Showcased in the 25th International Symposium on QFD (ISQFD) on September 6–7, 2019 are case studies and research that reflect these exciting advancements including Modern QFD for business transformation. They are but a sample of the state of QFD Best Practice from around the world, taking on important, timely topics and presenting solutions with QFD analytics and tools.

Once again, activities for people of all levels of QFD experience are offered at the 2019 conference: the QFD Green Belt^® Certificate Course on September 4–5; QFD Black Belt^® Certificate Course on September 9–13; QFD Black Belt^® Update Course and QFD Green Belt^® Update Course on September 8. These QFD Belt Courses are our way of giving back to our QFD community.

Without the hard work, diligence, and generosity of our authors and presenters and QFD Institute staff, this symposium could not have taken place. Our gratitude for all. We also acknowledge support from the members of the International Council for QFD and the members of the ISO 16355 QFD technical committee.

If you are interested in participating the next ISQFD and/or QFD courses, or if you would like to purchase the symposium transactions, please contact the QFD Institute.

2019 ISQFD Call For Papers

speaker at a past ISQFD

The QFD Institute and International Council for QFD are issuing a Call For Papers / Call For Speakers, for the 25th International Symposium on QFD (ISQFD'19), scheduled for September 6–7, 2019 in Boise, Idaho USA.

Interested parties are invited to submit a draft paper by February 1, 2019.

See Details...

We look forward to your participation.

Case Studies from 2017 International Symposium on QFD Tokyo

The 2017 International Symposium on QFD (ISQFD) was held in September 2017 in Tokyo, Japan.

The essence of QFD is to assure quality in new "creations" by bringing the affected stakeholders together to discuss their priorities before resources are committed.

What the Tokyo symposium reflected is that the "creation" is not limited just to products and services offered to consumers, but can it also include strategies, business models, educational structures, testing and validation processes, human resources, and so many other applications —to "get it right, the first time."

Let us share the papers and case studies from around the world that were presented at the 2017 ISQFD. They clearly demonstrate how broadly QFD can be defined in the modern world.

To read synapses of these papers, please visit the QFD Institute newsletter.

ISO 16355

• "Quality Function Deployment for Agile Product Development"
• "Transitioning from JIS Q 9025 to ISO 16355"
• "A Framework for QFD-based Service Marketing"
• "Beyond ISO 16355: QFD for a Digital World"

Software / Technology QFD:

• "Green Design Product Connected by Internet of Things VIA QFD"
• "Analysis of platform-based Business Models using Quality Function Deployment"
• "Method for Creating Quality Table from Online Reviews"
• "Agile Software Quality Function Deployment"
• "Acceptance Test-Driven Development and QFD in Business System Software Development"

Service / Education QFD:

• "Consistency of Service Quality through QFD & Visual Manual"
• "A New Approach to Developing Human Resources Using QFD"
• "Functions and Quality for Supporting Autonomous Learning"
• "QFD: Meeting Motivation Needs and Performance Needs to Reformulate Incentive Scheme"
• "Using QFD in Chinese Fast Food Chains."

QFD Fundamentals:

• "Study on the Procedures for a Conceptual Picture of Quality Function Deployment (QFD)"
• "QFD for societal and product platform dynamics"
• "Application of Customer Requirements to the Research and Development Process in New Automobiles via Practicing QFD"
• "A Model for Integrating Quality Function Deployment and Human-Centered Design"
• "Essential QFD to Make a Solo Entrepreneur Dream Come True"
• "Quality Performance Assessment Based on the AHP-QFD Approach"

The conference also included the presentations by two living Deming Prize recipients:
Dr. Noriaki Kano on Kano model and QFD, and Greg Watson on Japanese Quality tools and Hoshin.

Again, the highlights of these presentations can be found at this QFD Institute page.

The 2018 ISQFD is planned in Hong Kong, China. You can receive information about it, including Call For Papers and symposium details, by subscribing the free QFDI Newsletter.

Meanwhile, you too can start using the ISO 16355 Modern QFD tools for your project and jobs by acquiring the solid skills in the QFD Green Belt^® and QFD Black Belt^® Courses.

These courses are also perfect for those who wish to enhance their professional credentials, as well as those who wish to best their paper quality for the 2018 and future ISQFDs.

2016 International Symposium on QFD (ISQFD)

Fast approaching is the 22nd ISQFD on September 9-10, 2016 in Boise, Idaho USA.

Important trendy topics will be a focus of this year's presentations, including the Internet of Things (Iot), ISO 16355, Complex Systems Engineering, Sustainable Energy System Development, Corporate Strategy Deployment, 3D Virgual Reality Prototyping, and more.

Please join us for learning new things, to get inspired and engage in discussions in a supportive environment.

View the video.

If you are not an ASQ member,
you can watch by subscribing at ASQ

ASQ TV has just produced a video on the new ISO 16355 standard. Here is a glimpse of some of the things that will be presented, discussed, and taught in the Symposium, as well as QFD Green Belt^® and QFD Black Belt^® courses.

New product developers and Lean / Six Sigma professionals should not miss this opportunity to gain solid knowledge of the new ISO 16355 first-hand from the convenor of the ISO committee.

You (training attendees) will also get the QFD templates, the ISO 16355 1,000-page reference bibiliography and case studies, and the international symposium is free for the Boise course attendees!!

 Here is the Registration Page.

Travel Page

Venue Page

ISO 16355 Application Examples

Already some companies are implementing the key points of the new ISO 16355 standard.

Please join us in the upcoming 22nd International Symposium on QFD, September 9-10, 2016 to gain the first-hand knowledge on which companies are doing so, why and how they are implementing the modern tools prescribed in the new ISO rather than traditional methods, and what you need to know to stay competitive. Here are some of them:

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QFD and the Systems Engineering Way of Working

This presentation will discuss the integration of Modern Blitz QFD^® and Pathfinder, a Systems Engineering (SE) approach developed at Rolls Royce. In addition to the modern QFD tools such as Projects Goals Table, Customer Segment Table, Affinity Diagram, Hierarchy Diagram, AHP, and Maximum Value Table, the flow of Pathfinder tools such as Stakeholder Map / Context and Boundary Diagrams and Viewpoint Analysis are employed. The presentation will support the ISO 196355 standard to reference good practice and evidence of usage in industry.

Speaker: Steve Dimelow, QFD Green Belt^®, Systems Engineering Specialist, Rolls-Royce plc., United Kingdom

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Soft Systems Method Integration With Sustainable Energy Systems Development Using ISO 16355

The Soft Systems Method was developed by Peter Checkland's team at Lancaster University in the 1970s to help analyse complex situations or 'soft problems' where the problem for which a solution is sought is not clearly understood, or for which differences of opinion exist as to the precise nature of the problem. Such a 'soft problem' exists in the development of sustainable (economic and environmental) energy systems. This presentation will illustrate how modern QFD methods described in the 'ISO 16355 standard for QFD' have been used in the UK's Energy Technologies Institute to help in the analysis of the 'soft problem' of transition to low-CO2 energy systems. Illustrations will be given on how these methods can be used to establish system specifications and designs.

Speaker: Dr. Kim Stansfield, QFD Black Belt^®, Senior Teaching Fellow, Warwick University WMG, United Kingdom

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Using AHP In QFD - The Impact of the New ISO 16355 Standard

Traditional QFD uses ordinal weights-percentages of a total to describe priorities for customer's needs and technical solution approaches. AHP (Analytic Hierarchy Process), on the other hand,  works with profiles-vectors of unit length one, making it mathematically possible to add, substract and compare profiles. The ratio method proposed by Dr. Saaty to calculate priority profiles in AHP has been a part of Modern QFD for some time.

In fact, the new ISO standard 16335 suggests using the ratio scales and profiles in QFD, instead of the ordinal correlation strength indicators.

Not understanding how to properly apply AHP in QFD, however, could lead to project failures, especially if you are still using the traditional House of Quality matrix.  AHP is used in many steps in QFD, but this presentation will focus primarily on the House of Quality matrix.

Speaker: Thomas Fehlmann, Ph.D., Senior Consultant, Euro Project Office AG, Switzerland

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ISO 16355 - Keeping Up with Global Best Practice

This presentation will outline the structure of the eight parts of the new ISO 16355, how they build on older QFD models from the 1970s and 80s, and what you need to do to become a leader and facilitator of this Modern QFD standard.

These include not only the classical House of Quality, but also more streamlined Blitz QFD®, strategic hoshin planning, competitiveness, project management, on-site customer visits, survey design, prioritization, quality assurance, innovation, cost management, reliability, optimization, supplier management, make and build, commercialization, support, retirement, and flow to next generation products.
New Product Development professionals will want to master these global best practices so they can engage their organizations in surging ahead of their competitors in creating the truly great products their customers demand.

Speaker: Glenn Mazur, QFD Red Belt^®, QFD Institute, International Academy for Quality

 More on this Symposium
 This Symposium is free to QFD Course attendees!
 How To Attend

Venue

Report from the 2013 International Symposium on QFD

On September 4 - 13, 2013, the QFD enthusiasts from around the world gathered together in Santa Fe, New Mexico for the 19th International Symposium on QFD and Training. It was attended from as far as Brazil, China, Germany, Hong Kong, Japan, Sweden, Thailand, The Netherlands, Turkey, Canada and USA.

We learned the latest case studies and research, innovative new tools and applications, as well as the international trends. The face-to-face interactions were priceless even in this digital age. We made new friends, renewed old friendships, and learned from each other, getting inspired to do things even better at work and home with the help of QFD.

If you missed this year's event, we do hope you will join us next year (see below for 2014 Calls For Papers). Meanwhile, here are some of the highlights from the 2013 events:
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Akao Prize^® is awarded to individuals who have made notable contribution to the dissemination and advancement of QFD for many years on the international level. The 2013 Akao Prize^® was awarded to Sixten Schockert (GERMANY) and Yoshimichi Watanabe (JAPAN).

Recipients of this year's and past Akao Prize® at 2013 ISQFD
(Dr. Akao, front center, is flanked by this year's recipients)

Best Paper - SCG Chemicals, Thailand

Best Paper Award: "Quality Function Deployment for New Product Development: Transforming Waste to Worth" By Pattarit Sahasyodhin (SCG Chemicals); Kritaya Suparnpongs, QFD Black Belt^® (Siam Cement Group); Paweena Lertchanyakul, QFD Green Belt^® (SCG Chemicals), THAILAND.  

Best Presentation - Tamagawa University, Japan

Best Presentation Award: "A Study of Service Quality Improvement Using the Theories of Nonverbal Communication, FMEA and QFD" By Kazushi Nagai (Tamagawa University); Tadashi Ohfuji (Tamagawa University); Masamitsu Kiuchi, Ph.D. (Josai University), JAPAN. 

2013 QFD Black Belt^® Graduates

QFD Belts^® Achievement: Once again, we salute those who rose to the challenge of earning the QFD Green Belt^® and QFD Black Belt^® in Santa Fe. Congratulations.

Dr. & Mrs. Akao

Dr. Yoji Akao, founder of QFD, remains just as enthusiastic about learning new case studies and students as he was nearly half a century ago when he began the research that led to the development of QFD.

Native American blessing

Native American Blessing. The QFD attendees were honored to receive this special blessing, performed by the tribal governor of Picuris Pueblo, one of the Eight Northern Pueblos in the Santa Fe region.


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Join us in 2014! 

2014 QFD Call For Papers

• The 26th Symposium on QFD (Fall 2014 in USA)

• The 20th International Symposium on QFD (September 4-5, 2014 in Istanbul, Turkey)

2013 International Symposium on QFD & Public QFD Courses

For anyone wanting to find out how QFD is used today in real projects, innovative new tools and current best practices, better integration with DFLS and other initiatives, and what international markets are using QFD to their advantage, here are the annual QFD events that are perfect for you:

September 4–5 : QFD Green Belt^® Certificate Course

September 6–7 : The 19th International Symposium on QFD   See presentation schedule

September 8 : QFD Black Belt^® UPDATE and QFD Green Belt^® UPDATE

September 9–13 : QFD Black Belt^® Certificate Course


Registrations for QFD courses will be accepted up to 1 day before the start of the respective courses. The Symposium accepts walk-ins. In any case, we recommend contacting the QFD Institute as soon as you decide, so as to ensure your seat, materials, and meals.

Venue: Hotel Santa Fe

All events will be held in Santa Fe, New Mexico USA. Please see Venue details and Travel information.

This year's International Symposium will have keynote addresses by Dr. Yoji Akao (founder of QFD) and Glenn Mazur (executive director of QFDI) and case studies and research from Germany, Japan, Turkey, Brazil, Thailand, China, Hong Kong, The Netherlands, and USA. See here for details.

The QFD courses include the modern QFD templates which also include the House of Quality matrix with modernized math, AHP, Customer Voice Table, Maximum Value Table, etc.

We hope you will be able to join us.

QFD for membership organization, industrial design, workplace vitalization, high-speed rail, Turkish region

This continues a preview of the upcoming The 19th International Symposium on QFD (ISQFD) on September 6-7 in Santa Fe, New Mexico USA.

The 2-day symposium welcomes people of all levels QFD, from the beginner to the experienced, people of countries and industries. It is complimentary to the attendees of QFD Green Belt^® Certificate Course and QFD Black Belt^® Certificate Course  We hope you will join us!

See the previous posts:

• QFD for public transportation, software development, eco-friendly supply chain 

• QFD for modular design, value creation, business development, organic products development

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QFD for Membership Organizations — Practicing What We Teach

This keynote reports an ongoing QFD initiative at the International Academy for Quality (IAQ), a membership organization founded in 1966 by Dr. Armand Feigenbaum along with European and Japanese quality experts. 
The IAQ's growing membership in developing nations means that member needs have to be periodically assessed and incorporated into future activities, beyond its original missions of facilitating an international exchange of quality expertise to promote quality throughout all nations.The keynote will discuss the QFD process being used to reassess current member needs and plan future programs, including the data from member surveys, as well as the results to date and ongoing improvements to the organization.

Keywords: Quality Function Deployment (QFD), Modern Blitz QFD^®, Voice of Customers (VOC), Membership Organization

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Towards QFD-based Industrial Design

This paper reports how to improve web-based Learning Management Systems (LMS) through integration of the elements of Service Oriented Architecture (SOA) and Quality Function Deployment (QFD). Customer Orientation is achieved within QFD by a systematic approach. Within industrial design, requirements of the customer are also analyzed and deployed with the power of artistic creativity and less with a systematic or qualitative approach. This paper proposes an integration of QFD and industrial design to take advantage of the strength from each method. The presentation will include a case study and a framework for QFD-based Industrial Design.

Customer-Orientation, Industrial Design, Conceptual Integration, Conceptual Map, Deisgn Concept, Product Catalogue, GERMANY

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Quality and Safety Control Method of High-speed Rail Based on QFD & FMEA

This academic paper from a Chinese university presents the use of 4-phase model approach and FMEA in order to address the control quality and safety issues associated with China's high-speed rail systems.
The case uses hypothetical scenario and literature sources.

Keywords: Quality and Safety, QFD, FMEA, High-speed rail, CHINA

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QFD for activating a workplace Ba—Part 2

The various components of QFD draw out member's tacit knowledge through "Ba" (the workplace gemba). In order to achieve this, the "Ba" must be invigorated with changes that encourage the individuals to express and share his/her tacit knowledge. This presentation, a sequel to the author's 2012 presentation, will examine the relationship between QFD and "Ba" from the viewpoint of cognitive engineering and social-psychology, including some examples from the author's company practice.

Keywords: Knowledge Management, Ba, Job Function Deployment, Workplace, JAPAN

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A Critical Analysis of the Turkish Literature on QFD

This study, based on the published resources produced between 2000 and 2012, provides a holistic picture on the current state of QFD in the Turkish region, both in private industry sectors and academic research field.
Specifically, it identifies the levels of awareness and prevalence of QFD methodology in the region, the purpose for the usage, implementation levels, difficulties, and overall analysis. With economic activities rapidly globalizing and competitive pressure mounting, this knowledge can be the competitive differentiators for the developing nations such as Turkey as they will compete more on the global stage. It also offers academic researchers a solid comprehensive reference on the state of QFD applications and studies in this economically growing region.

Keywords: Quality Function Deployment (QFD), Literature Review, TURKEY

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QFD Courses at this symposium

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QFD for cloud computing security, e-learning systems, service industry, FMEA, VOC codification

This continues a preview of the upcoming The 19th International Symposium on QFD (ISQFD) on September 6-7 in Santa Fe, New Mexico USA.

The 2-day symposium welcomes people of all levels QFD, from the beginner to the experienced, people of countries and industries. It is complimentary to the attendees of QFD Green Belt^® Certificate Course and QFD Black Belt^® Certificate Course  We hope you will join us!

See the previous posts:

• QFD for public transportation, software development, eco-friendly supply chain 

• QFD for modular design, value creation, business development, organic products development

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QFD and Requirements Prioritization: A Survey on Security Requirements for Cloud Computing

Prioritization is an essential task within QFD, and QFD is highly suitable for the development of Cloud Computing (CC) applications where non-functional requirements play a main role. Many of them are security requirements, often the main concern for CC investments. This paper introduces the usage of QFD for Cloud Computing (CC). In this research, CC security requirements were prioritized by pairwise comparison, showing that not all security requirements are equally important. With this finding, the appropriate usage of QFD for CC development will be discussed.

Keywords: QQFD, Requirements Prioritization, Security Requirements, Cloud Computing, GERMANY

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Improving a Learning Management System based on QFD and Service Oriented Architecture (SOA)

This paper reports how to improve web-based Learning Management Systems (LMS) through integration of the elements of Service Oriented Architecture (SOA) and Quality Function Deployment (QFD).
The users of an LMS are typically invisible to the systems developers and administrators, However, understanding the user needs has high priority in any networked learning systems, in order to develop and implement effective virtual learning services that meet diverse expectations of the users. An example will be presented based on a Turkish platformed LMS.

Keywords: Learning Management System, Service, Service Oriented Architecture (SOA), QFD (Quality Function Deployment), TURKEY

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A Study of Service Quality Improvement Using the Theories of Nonverbal Communication, FMEA and QFD

Study of service industry presents unique challenges because of soft issue measurements such as quality evaluation and service quality.
With this in mind, the authors propose a quality improvement process specifically for service industry. The presentation will include a case study using non-verbal communication, FMEA, and QFD.

Keywords: Service Quality Improvement, QC story, QFD, JAPAN

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A Statistical Engineering Approach to Codifying the Voice of the Customer

Virtually all design projects involve the collection/processing of the Voice of the Customer to develop a set of requirements to which the producer designs their process/product.Approaches to efficiently and effectively deriving those requirements involve multiple techniques from the fields of market research, quality engineering, design engineering, and inferential statistics. This paper proposes a way to create a logical flow for the Voice of the Customer processing by codifying a series of tools into a linear statistical engineering road-map, and thereby more efficiently populating the House of Quality matrix that uses the "whats" (functions) and "hows" (functional requirements) approach. The exposition is supplemented with a lucid hypothetical example.

Keywords: Voice of Customer, Function Analysis, Kano classification, Analytic Hierarchy Process, Function Requirements, Specifications, Quality Function Deployment, USA

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QFD Courses at this symposium

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QFD for modular design, value creation, business development, organic products development

Here are more exciting presentations planned for the upcoming The 19th International Symposium on QFD (ISQFD) on September 6-7 in Santa Fe, New Mexico USA.

(See the previous post: QFD for public transportation, software development, eco-friendly supply chain )

The 2-day International Symposium welcomes people of all levels of QFD knowledge, all industries and countries, and it is complimentary to the attendees of QFD Green Belt^® Certificate Course and QFD Black Belt^® Certificate Course  We hope you will join us!

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Study of Applying QFD to Modularity Strategy

Japanese manufactures are excellent at developing integral type products, such as cars and complicated machines that need fine tuning (e.g. semiconductor manufacturing machines). However, many products are currently shifting toward modular systems which require better architectures and modularity logic and rules. This presentation will show how to better define modular product architectures through the analytic structure of QFD, specifically how to arrange many complex issues such as customer needs, cost, technology, manufacturing feasibility, serviceability and so forth in a series of matrices so that modularity can be better simulated.

Keywords: QFD, Modularity, Modular, Integral Components, Modular Design, JAPAN

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Quality Function Deployment for New Product Development: Transforming Waste to Worth

This paper reports an application of QFD by the Thailand's chemical industry leader, SCG Chemicals. The company was able to develop a new eco-friendly construction material out of a chemical byproduct waste. The new product not only offers added functional value but also is boosting the customer's brand image. The presentation will report an application of QFD for this New Product Development, most challengingly in eliciting the needs from psychological elements and deploying them into design specifications, development process, souring, and other considerations for successful product roll-out.

Keywords: QFD, Psychological Characteristics, Voice of Customer, Customer Satisfaction, Product Design, Brand Image, Eco-friendly Product, THAILAND

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Top technology is not all we need for a successful business: QFD logic, methods and tools —Dutch experience.

This presentation will report a pilot project in The Netherlands, the utilization of QFD for business development. The talk will share the Dutch experience of the customer-centered marketing campaigns based on the Voice of the Customer (VOC) and Modern QFD techniques. This approach provided the logical, systematic, and interactive links between the commercial and technology teams in one organization. 

Keywords: Modern QFD, Business Development, Business Analysis, VOC, THE NETHERLANDS

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Application of QFD for the Development of An Organic Product: A Pilot Study

This presentation will report a pilot QFD application for the development of an organic product. A conceptual model which consists of four matrices for the development of an organic fruit jelly will be presented. The main adaptation is in the first matrix to include major actors in the production supply chain. The first results indicate the feasibility of the proposal for food development. 

Keywords: Product Development, Organic Products, QFD, BRAZIL

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QFD for public transportation, software development, eco-friendly supply chain

The 2013 International Symposium on QFD (ISQFD) will be held on September 6-7 in Santa Fe, New Mexico USA.

Whether you are new to QFD or have many years of experience, this ISQFD will be an excellent opportunity to find out how QFD is used today in real projects, how much the method has advanced in recent years, innovative new tools / applications / research, as well as global trends in new product development and design quality.

This and next few posts will introduce the exciting presentations that are planned for September 6–7. We hope you will join us.

PS: This 2-day symposium is complimentary to the attendees of QFD Green Belt^®, QFD Black Belt^®, and Update courses.
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Application of QFD within a Co-opetition Network of Public Transport Organizations
This case study reports a QFD application in German public transportation systems. Companies that provide public transportation services are competitors as well as cooperative partners. In this setting of co-opetition (competitive cooperation), QFD is being applied with the vision of offering passengers (customers) seamless transportation services. This is an ongoing research project funded by the German Federal Ministry of Education and Research. The presentation will discuss adaptations in application methods as well as lessons learned.
Keywords: Public Transport, Co-opetition Network, Cluster Analysis, QFD Case Study



Software Development Method Based on Twin Peaks Model with QFD
In software system development, it is important to analyze the stakeholders'  requirements and design the architecture. One proposed method for this is the twin peaks model which intertwines software requirements and architectures to achieve incremental development and speedy delivery. The researchers used QFD to clarify these relationships in hope to propose more efficient software development.
Keywords: Software Development, Requirements, Architecture Design


Modern QFD Application on a Supply Chain to Become Green
Increasing concerns for resource scarcity and global pollution beseeches us for more environmentally friendly practice in supply chain management. This study is based on the voice of customer (VoC) data collected from the aluminum accessories industry located in Izmir, Turkey. Using the Modern QFD's Maximum Value Table, the VOC were deployed into technical characteristics that are essential for the greener practices of the sector's supply chain management. This project is going to provide the academicians an insight into usability of Modern QFD and to the industry professionals the methods for extending their green activities. 
Keywords: Green Supply Chain Management, Modern QFD, Maximum Value Table, Aluminum sector

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