Competitive Benchmarking and QFD - ASQ Webcast

Competitive benchmarking plays an important role in the design and development of new products. After all, why would a customer buy something new unless the new product offered superior benefits over what they use now.

Benchmarking competitors can be employed at different QFD phases to help identify opportunities where both the producer (business) and the customer get the "biggest bang for the buck."

The "Competitive Benchmarking and QFD" webcast gives an excellent overview of what QFD really is and how your business can benefit from it. Best of all, you learn the most trusted QFD information from the world top QFD expert, Glenn Mazur.

The webcast also provides an eye-opening update including the new ISO 16355, for those who had learned QFD from the books and/or instructors teaching the out-of-the-date method (such as 4-phase or 4-house model from the 1960s) or incorrect information (such as 'a House of Quality matrix is QFD').

This webcast is a part of "Learn About Quality" education by the American Society for Quality (ASQ), and the QFD Institute is pleased to provide the updated content.

The webcast is free to the ASQ members.
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Interested in getting an ASQ membership?
It is available for individuals and corporations, regardless of your location.

You can read the snippets of the webcast content from this page, if you do not wish to get an ASQ membership at this time.

2016 International Symposium on QFD (ISQFD)

Fast approaching is the 22nd ISQFD on September 9-10, 2016 in Boise, Idaho USA.

Important trendy topics will be a focus of this year's presentations, including the Internet of Things (Iot), ISO 16355, Complex Systems Engineering, Sustainable Energy System Development, Corporate Strategy Deployment, 3D Virgual Reality Prototyping, and more.

Please join us for learning new things, to get inspired and engage in discussions in a supportive environment.

View the video.

If you are not an ASQ member,
you can watch by subscribing at ASQ

ASQ TV has just produced a video on the new ISO 16355 standard. Here is a glimpse of some of the things that will be presented, discussed, and taught in the Symposium, as well as QFD Green Belt^® and QFD Black Belt^® courses.

New product developers and Lean / Six Sigma professionals should not miss this opportunity to gain solid knowledge of the new ISO 16355 first-hand from the convenor of the ISO committee.

You (training attendees) will also get the QFD templates, the ISO 16355 1,000-page reference bibiliography and case studies, and the international symposium is free for the Boise course attendees!!

 Here is the Registration Page.

Travel Page

Venue Page

Report: ASQ 2016 World Conference on Quality and Improvement

On May 16-18, 2016 the American Society for Quality (ASQ) held its 2016 World Conference on Quality and Improvement in Milwaukee, Wisconsin USA. The annual event drew over 3,000 attendees from more than 50 countries.

Glenn Mazur of the QFD Institute presented "ISO 16355: A Standard for Innovative Customer Experience," during which the audience actively participated in the interactive survey, a new feature offered by ASQ. Here is a photo that one of the attendees kindly sent to us.

 

Missed this year? Plan to attend other conferences Mazur will present at this year to learn more about ISO 16366. 

•  2016 International Symposium on QFD, September 9-10 in Boise ID.
•  2016 ASQ Service Quality Conference, October 24-25 in Chicago.
•  2016 ASQ International Conference on Quality Standards, November 14-15 in Pittsburgh PA.

A Standard for Innovative Customer Experience

Looking forward to seeing you there!

May 17, 2016
ISO 16355: A Standard for Innovative Customer Experience
2016 World Conference on Quality and Improvement
@ 4 pm–5 pm Concurrent Sessions T30
Milwaukee, Wisconsin USA

Click to see the video preview
"ISO 16355: A Standard for Innovative Customer Experience"

ISO Standard for Innovative Customer Experience

ASQ's annual congress will again take place this May in Milwaukee, Wisconsin USA.

Mark your calendar for May 17, 2016 at  4 pm–5 pm as Glenn Mazur, executive director of the QFD Institute, will present "ISO 16355: A Standard for Innovative Customer Experience."  It will be in "T30: Customer Experience Track."

Click to see the video preview
"ISO 16355: A Standard for Innovative Customer Experience"

By the way, companies with international business and those who lead corporate efforts in Design for Six/Lean Sigma (DFSS/DFLS) should also consider attending the March 22–23, 2016 QFD Green Belt^® Course, to develop the skills needed to achieve 21st century levels of innovation and quality in their new products and comply with the new standard.

In addition to the modern QFD software templates and case studies, students of the March 2016 QFD course will receive the ISO 16355-1 Tools Matrix reference eBook ($149 value). This course has no prerequisites. Registration is here.

Speaking on Innovation, Quality and QFD tools and methods

Have you been wanting to learn more about Innovation, Quality, and Modern QFD?  The latest tools and methods?  The kind of information that you can use right away in your work?

Here are upcoming opportunities that are open to the public:

September 19, 2015 ASQ Innovation Conference 2015 Lecture "Quality Fitness-Focused Innovation" Charlottesville, Virginia USA
September 25–26, 2015 International Symposium on QFD Hangzhou, CHINA
October 26–27, 2015 World Quality Forum Budapest, HUNGARY
November 4–5, 2015 QFD Green Belt® Certificate Course Calgary, Alberta CANADA
November 6, 2015 ASQ Calgary Quality Conference Keynote "Mine Your Own Business: Reverse QFD Method" Calgary, Alberta CANADA
November 9–10, 2015 ASQ International Conference on Quality Standards Indianapolis, Indiana USA

We look forward to seeing you there!

The Quality Conference Crush has begun…

Well, the American Society for Quality (ASQ) World Conference on Quality Improvement (WCQI) has come and gone, and I must say for me, it was a tremendous success.

Hilton Anatole Dallas was ASQ WCQI venue

First, it was held in what could only be described as a museum of Asian art – the Hilton Anatole in Dallas Texas. Yes, it took 20 minutes to walk across the lobby to the ASQ center, but the art and the gardens were a welcomed distraction to stave off the fatigue of doing this 3-4 times a day. (I lost a pound of weight despite the never-ending buffets for lunch and dinner!)

Presentations by leading CEOs, a sketch artist, and others reminded us that quality should also include – fun!  2015 is in Nashville at the OpryLand, so I recommend y'all come on down

ASQ Division meetings I attended for Healthcare and Service are revising their Body of Knowledges (BOK) and I am pushing to modernize the QFD entries. Some of them are stuck in the 1980s!  I also popped in to the TAG 176 meeting to hear the latest on ISO 9001-2015. This is a BIG thing.

Concurrent with the ASQ were the annual U.S. meetings of the International Academy for Quality (IAQ) of which I am now Secretary-Treasurer. Our general meeting included updates on work with UNESCO educations projects, work on quality in governance. We had really great introductions on design of experiments for wine and the growth in food and product safety testing in China. I also learned a lot from a presentation on the early philosophers whose work is often cited by quality professionals.

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Coming up is the IAQ concurrent meetings with the European Organization for Quality (EOQ) to be held in Gothenburg Sweden in June. I'll be presenting a Pre-Congress workshop and a paper on the new ISO 16355 standard for QFD being developed.

The ISO 16355 QFD standard is going into its first draft to be reviewed in June in Vienna, so I'll be traveling there after Sweden. Stay informed with the ISO 16355 group on LinkedIn.

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2014 ISQFD in Istanbul

Istanbul Turkey is my next stop. The basics of the Modern Blitz QFD^® and the ISO 16355 standard will be taught at the International QFD Green Belt^® course on 2-3 September 2014. We're running a great early bird discount, so register soon.

On 4-5 September is the International Symposium on QFD (ISQFD) where we will celebrate 20 years of this annual get-together of the top QFD professionals in the world. Especially folks in Europe, Middle East, and Africa, we are close to home.

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The ASQ Technical Communities Conference has invited me to Orlando Florida (yeah Mickey!) to present "Delighting Customers in Health Care using QFD" on 30-31 October 2014. This will include updates on recent projects in clinical, medical device, software, and insurance applications. 

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For three consecutive years, Charleston was named
the top U.S. destination by Conde Nest readers.

Charleston SC is our chosen spot for the North American Symposium on QFD.

Our 26th consecutive program still has the Call for Papers open (we want you!) and will include updates on ISO 16355.

 As always, we will offer the QFD Green Belt^®, QFD Black Belt^® and the Update courses.

Some great package discounts await your registration.  

So, wherever you are this year, try to catch one of these events. At the least, stay in touch because your official source for QFD is on the move.

 glenn