ISO 16355 Application Examples

Already some companies are implementing the key points of the new ISO 16355 standard.

Please join us in the upcoming 22nd International Symposium on QFD, September 9-10, 2016 to gain the first-hand knowledge on which companies are doing so, why and how they are implementing the modern tools prescribed in the new ISO rather than traditional methods, and what you need to know to stay competitive. Here are some of them:

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QFD and the Systems Engineering Way of Working

This presentation will discuss the integration of Modern Blitz QFD^® and Pathfinder, a Systems Engineering (SE) approach developed at Rolls Royce. In addition to the modern QFD tools such as Projects Goals Table, Customer Segment Table, Affinity Diagram, Hierarchy Diagram, AHP, and Maximum Value Table, the flow of Pathfinder tools such as Stakeholder Map / Context and Boundary Diagrams and Viewpoint Analysis are employed. The presentation will support the ISO 196355 standard to reference good practice and evidence of usage in industry.

Speaker: Steve Dimelow, QFD Green Belt^®, Systems Engineering Specialist, Rolls-Royce plc., United Kingdom

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Soft Systems Method Integration With Sustainable Energy Systems Development Using ISO 16355

The Soft Systems Method was developed by Peter Checkland's team at Lancaster University in the 1970s to help analyse complex situations or 'soft problems' where the problem for which a solution is sought is not clearly understood, or for which differences of opinion exist as to the precise nature of the problem. Such a 'soft problem' exists in the development of sustainable (economic and environmental) energy systems. This presentation will illustrate how modern QFD methods described in the 'ISO 16355 standard for QFD' have been used in the UK's Energy Technologies Institute to help in the analysis of the 'soft problem' of transition to low-CO2 energy systems. Illustrations will be given on how these methods can be used to establish system specifications and designs.

Speaker: Dr. Kim Stansfield, QFD Black Belt^®, Senior Teaching Fellow, Warwick University WMG, United Kingdom

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Using AHP In QFD - The Impact of the New ISO 16355 Standard

Traditional QFD uses ordinal weights-percentages of a total to describe priorities for customer's needs and technical solution approaches. AHP (Analytic Hierarchy Process), on the other hand,  works with profiles-vectors of unit length one, making it mathematically possible to add, substract and compare profiles. The ratio method proposed by Dr. Saaty to calculate priority profiles in AHP has been a part of Modern QFD for some time.

In fact, the new ISO standard 16335 suggests using the ratio scales and profiles in QFD, instead of the ordinal correlation strength indicators.

Not understanding how to properly apply AHP in QFD, however, could lead to project failures, especially if you are still using the traditional House of Quality matrix.  AHP is used in many steps in QFD, but this presentation will focus primarily on the House of Quality matrix.

Speaker: Thomas Fehlmann, Ph.D., Senior Consultant, Euro Project Office AG, Switzerland

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ISO 16355 - Keeping Up with Global Best Practice

This presentation will outline the structure of the eight parts of the new ISO 16355, how they build on older QFD models from the 1970s and 80s, and what you need to do to become a leader and facilitator of this Modern QFD standard.

These include not only the classical House of Quality, but also more streamlined Blitz QFD®, strategic hoshin planning, competitiveness, project management, on-site customer visits, survey design, prioritization, quality assurance, innovation, cost management, reliability, optimization, supplier management, make and build, commercialization, support, retirement, and flow to next generation products.
New Product Development professionals will want to master these global best practices so they can engage their organizations in surging ahead of their competitors in creating the truly great products their customers demand.

Speaker: Glenn Mazur, QFD Red Belt^®, QFD Institute, International Academy for Quality

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Venue

The First ISO Standard for QFD

We are pleased to announce that ISO 16355, the first ISO standard for QFD, has won full approval, just a few weeks ago at the International Standard Organization meeting in London UK.

This standard is intended to guide both novice and veteran product and process developers who use QFD, including practitioners of Six Sigma, Lean Six Sigma, and Design for Six Sigma.

One of the important aspects is the decision by the ISO working group to make this standard in descriptive rather than prescriptive, so as to expose practitioners to the full depth and breadth of the QFD concepts and methodology, and not limit to one particular model.

This decision came from the recognition that we cannot be successful in the future products development when bound by old methods and mindsets, while the world around us is going through rapid changes. For example, a wall-sized House of Quality that worked well forty years ago is no longer effective for today's agile and IT-oriented businesses.

Therefore, any approach to new product development must continue to transform over time for a business to survive and sustain success. Our working group decided early on to make this new standard stand the test of time in this regard, and open the eyes of QFD practitioners to multiple broad possibilities and options from which they can find a feasible best path for their unique situation, such as Akao's Comprehensive QFD, modern Blitz QFD^®, and the German QFD models.

Read more about the newly approved ISO 16355.

The standard is now published and available for purchase from the International Organization for Standardization.

Report: ASQ 2016 World Conference on Quality and Improvement

On May 16-18, 2016 the American Society for Quality (ASQ) held its 2016 World Conference on Quality and Improvement in Milwaukee, Wisconsin USA. The annual event drew over 3,000 attendees from more than 50 countries.

Glenn Mazur of the QFD Institute presented "ISO 16355: A Standard for Innovative Customer Experience," during which the audience actively participated in the interactive survey, a new feature offered by ASQ. Here is a photo that one of the attendees kindly sent to us.

 

Missed this year? Plan to attend other conferences Mazur will present at this year to learn more about ISO 16366. 

•  2016 International Symposium on QFD, September 9-10 in Boise ID.
•  2016 ASQ Service Quality Conference, October 24-25 in Chicago.
•  2016 ASQ International Conference on Quality Standards, November 14-15 in Pittsburgh PA.

Omron hits a home run with a new mindset

Example of Omron products
(source: Omron youtube channel)

In a business magazine interview, the new Omron president, Mr. Ogino, described not only innovation in their new products displayed at the the 2016 Consumer Electronics Show in Las Vegas, but also advances in the company's core beliefs about customers and product development.

Omron is an international medical device manufacturer that sells home healthcare devices such as blood pressure monitors, body weight and composition meters, and others.

Under Mr. Ogino's directives, Omron product developers now must investigate the validity of product concept from the customer's perspective and identify "true" customer needs. No longer are product features such as 'integrated,' 'compact,' 'easy to read,' and so forth sufficient.

"Tens of thousands people end up with amputations every year because of high blood sugar. We make blood glucose meters to make such incidents zero. We make nebulizers with a conviction to cure asthma during childhood. I make sure in our company that no product planning takes place without first making clear why we should make the product, what is the ultimate goal," says Mr. Ogino.

This new mindset, code-named "Project Zero" (meaning driving down users' adverse health events to zero), will not only help the company differentiate itself from other wearable technology manufacturers, but also it can bring them closer to becoming in compliance with the new ISO 16355 for QFD.  Here is how... Read the full article.

Learn the new tools...

ISO QFD Training in EU

Here are upcoming opportunities for those who live in EU and surrounding regions.

These events can help you learn how to comply with the new ISO 16355 and modern QFD methods.

Stay ahead of your competitors who may be still using an outdated House of Quality and conventional approaches. Most important, enhance your professional skills, business performance, and career with the best QFD training.

• 25–27 May 2016
  QFD Green Belt^® training
  at Laatukeskus Excellence Finland (Keilaranta 16, 02150)
  Espoo, FINLAND
  Please register by 21st May, to assure your seat and training materials.
   
  
• 31 May 2016  (from 10:00 to 15:00)
  Introduction to ISO 16355
  Half-day seminar at the European Organization for Quality Congress
  at Laatukeskus Excellence Finland (Keilaranta 16, 02150)
  Espoo, FINLAND
   
  
• 1 June 2016  (@ 13:30)
  ISO 16355: A Quality Approach to New Product Development
  at the European Organization for Quality Congress
  (Track "Quality Tools and Business Improvement" )
  Helsinki, FINLAND

A Standard for Innovative Customer Experience

Looking forward to seeing you there!

May 17, 2016
ISO 16355: A Standard for Innovative Customer Experience
2016 World Conference on Quality and Improvement
@ 4 pm–5 pm Concurrent Sessions T30
Milwaukee, Wisconsin USA

Click to see the video preview
"ISO 16355: A Standard for Innovative Customer Experience"

Designing environmental sustainability with QFD

Single-serving coffee brewers have become so popular recently. It is everywhere from home kitchens, hotel rooms, airport lounges, to doctors' offices, etc.

You insert a small disposable coffee pod (the photo on the left) into the machine, push a button, and out comes fresh brewed coffee with the flavor, strength, and style described on the package.

People love the convenience, easy care, and fresh coffee aroma with each cup. But have you ever thought of  the environmental impact after their use?

Made of plastic and/or aluminum, some pods can be recycled, while others are not. But how often have you seen a recycle bin provided in hotel rooms or offices where these single brewers are used?  How many people carefully sort out the recyclable pods during the morning rush?

The sad reality is that the majority of these pods currently end up in landfill —  now a 3,000,000,000 per year problem in Germany alone, according to March 1, 2016 National Public Radio blog "The Salt".

In New Product Development, the concern for sustainability is too often treated as an 'either-or' tradeoff, such as "you can have convenience or environmental friendliness, but not both".

But you can resolve this dilemma and do a better job at designing sustainability in your new product by using Comprehensive QFD and deploying Sustainability independently during the design phase.

Those with Modern QFD training can also supplement the Maximum Value table in Blitz QFD^® with an Environmental Value table.

Read more...

ISO Standard for Innovative Customer Experience

ASQ's annual congress will again take place this May in Milwaukee, Wisconsin USA.

Mark your calendar for May 17, 2016 at  4 pm–5 pm as Glenn Mazur, executive director of the QFD Institute, will present "ISO 16355: A Standard for Innovative Customer Experience."  It will be in "T30: Customer Experience Track."

Click to see the video preview
"ISO 16355: A Standard for Innovative Customer Experience"

By the way, companies with international business and those who lead corporate efforts in Design for Six/Lean Sigma (DFSS/DFLS) should also consider attending the March 22–23, 2016 QFD Green Belt^® Course, to develop the skills needed to achieve 21st century levels of innovation and quality in their new products and comply with the new standard.

In addition to the modern QFD software templates and case studies, students of the March 2016 QFD course will receive the ISO 16355-1 Tools Matrix reference eBook ($149 value). This course has no prerequisites. Registration is here.

New ISO 16355-1 for QFD

Since 2009, an international team of QFD experts convened by the QFD Institute has been writing the new ISO standard 16355 for QFD. The Part I is now on sale through various standards organizations listed below.

The purpose of the standard is to guide the global community of QFD practitioners, international businesses, and Quality and Design professionals in complying with the skills they need to achieve 21st century levels of innovation and quality in their new products.

To comply with this standard—more accurately, to be able to use the standard successfully, you must possess important QFD foundations.

Simply copying from the standard will not help achieve the desired success. You must know how to tailor QFD methods discussed in the standard, you must be able to distinguish which QFD tools and which deployments in what sequence are best for your project, not falling into copying something that turns out to be detrimental to your particular project.

To develop the sound QFD foundation to comply with ISO 16355 and develop successful product development skill-set, consider proper training. This will save you from making costly mistakes, wasting resources, and project failure.

The papers and links referenced in the standard and its Tool Matrix have been complied in a 1400+page eBook, which was complimentary to the March 2016 QFD Green Belt^® attendees. After that, this eBook is available from the QFD Institute. It contains case studies using the tools cited in the ISO 16355 as well as other resources. 

Standard organizations selling ISO 16355-1:2015 (Part I):

• ISO (International Standards Organization)
• ANSI (American National Standards Institute)
• ASQ (American Society for Quality)
• BSI (British Standards Institute)
• DIN (German Institute for Standardization)
• JSA (Japan Standards Association)
• NEN (Netherlands NEN)
• EESTI (Estonian Centre for Standardisation)
• SIS (Swedish Standards Institute)
• NO (Standards Norway)
• AFNOR (France)
• Normservis (Czech Republic)
• SCC (Standards Council of Canada)

Original post Feb. 27, 2016.  Updated March 25, 2016.

2016 ISQFD Call For Papers

The QFD Institute is issuing Call For Papers for its 2016 International Symposium on QFD (ISQFD). Interested parties are invited to send a paper proposal by May 01, 2016.

This symposium welcomes participation from all countries and industries. Both completed projects and those still in progress are candidates for presentation.

Speaker benefits include discounts for the symposium and QFD courses in Boise.


More about this International Symposium (ISQFD):

• ISQFD main page
• Venue
• Travel
• Boise, ID
• How to Attend