ISO 16355 Application Examples

Already some companies are implementing the key points of the new ISO 16355 standard.

Please join us in the upcoming 22nd International Symposium on QFD, September 9-10, 2016 to gain the first-hand knowledge on which companies are doing so, why and how they are implementing the modern tools prescribed in the new ISO rather than traditional methods, and what you need to know to stay competitive. Here are some of them:

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QFD and the Systems Engineering Way of Working

This presentation will discuss the integration of Modern Blitz QFD^® and Pathfinder, a Systems Engineering (SE) approach developed at Rolls Royce. In addition to the modern QFD tools such as Projects Goals Table, Customer Segment Table, Affinity Diagram, Hierarchy Diagram, AHP, and Maximum Value Table, the flow of Pathfinder tools such as Stakeholder Map / Context and Boundary Diagrams and Viewpoint Analysis are employed. The presentation will support the ISO 196355 standard to reference good practice and evidence of usage in industry.

Speaker: Steve Dimelow, QFD Green Belt^®, Systems Engineering Specialist, Rolls-Royce plc., United Kingdom

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Soft Systems Method Integration With Sustainable Energy Systems Development Using ISO 16355

The Soft Systems Method was developed by Peter Checkland's team at Lancaster University in the 1970s to help analyse complex situations or 'soft problems' where the problem for which a solution is sought is not clearly understood, or for which differences of opinion exist as to the precise nature of the problem. Such a 'soft problem' exists in the development of sustainable (economic and environmental) energy systems. This presentation will illustrate how modern QFD methods described in the 'ISO 16355 standard for QFD' have been used in the UK's Energy Technologies Institute to help in the analysis of the 'soft problem' of transition to low-CO2 energy systems. Illustrations will be given on how these methods can be used to establish system specifications and designs.

Speaker: Dr. Kim Stansfield, QFD Black Belt^®, Senior Teaching Fellow, Warwick University WMG, United Kingdom

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Using AHP In QFD - The Impact of the New ISO 16355 Standard

Traditional QFD uses ordinal weights-percentages of a total to describe priorities for customer's needs and technical solution approaches. AHP (Analytic Hierarchy Process), on the other hand,  works with profiles-vectors of unit length one, making it mathematically possible to add, substract and compare profiles. The ratio method proposed by Dr. Saaty to calculate priority profiles in AHP has been a part of Modern QFD for some time.

In fact, the new ISO standard 16335 suggests using the ratio scales and profiles in QFD, instead of the ordinal correlation strength indicators.

Not understanding how to properly apply AHP in QFD, however, could lead to project failures, especially if you are still using the traditional House of Quality matrix.  AHP is used in many steps in QFD, but this presentation will focus primarily on the House of Quality matrix.

Speaker: Thomas Fehlmann, Ph.D., Senior Consultant, Euro Project Office AG, Switzerland

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ISO 16355 - Keeping Up with Global Best Practice

This presentation will outline the structure of the eight parts of the new ISO 16355, how they build on older QFD models from the 1970s and 80s, and what you need to do to become a leader and facilitator of this Modern QFD standard.

These include not only the classical House of Quality, but also more streamlined Blitz QFD®, strategic hoshin planning, competitiveness, project management, on-site customer visits, survey design, prioritization, quality assurance, innovation, cost management, reliability, optimization, supplier management, make and build, commercialization, support, retirement, and flow to next generation products.
New Product Development professionals will want to master these global best practices so they can engage their organizations in surging ahead of their competitors in creating the truly great products their customers demand.

Speaker: Glenn Mazur, QFD Red Belt^®, QFD Institute, International Academy for Quality

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 This Symposium is free to QFD Course attendees!
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The First ISO Standard for QFD

We are pleased to announce that ISO 16355, the first ISO standard for QFD, has won full approval, just a few weeks ago at the International Standard Organization meeting in London UK.

This standard is intended to guide both novice and veteran product and process developers who use QFD, including practitioners of Six Sigma, Lean Six Sigma, and Design for Six Sigma.

One of the important aspects is the decision by the ISO working group to make this standard in descriptive rather than prescriptive, so as to expose practitioners to the full depth and breadth of the QFD concepts and methodology, and not limit to one particular model.

This decision came from the recognition that we cannot be successful in the future products development when bound by old methods and mindsets, while the world around us is going through rapid changes. For example, a wall-sized House of Quality that worked well forty years ago is no longer effective for today's agile and IT-oriented businesses.

Therefore, any approach to new product development must continue to transform over time for a business to survive and sustain success. Our working group decided early on to make this new standard stand the test of time in this regard, and open the eyes of QFD practitioners to multiple broad possibilities and options from which they can find a feasible best path for their unique situation, such as Akao's Comprehensive QFD, modern Blitz QFD^®, and the German QFD models.

Read more about the newly approved ISO 16355.

The standard is now published and available for purchase from the International Organization for Standardization.

Report: ASQ 2016 World Conference on Quality and Improvement

On May 16-18, 2016 the American Society for Quality (ASQ) held its 2016 World Conference on Quality and Improvement in Milwaukee, Wisconsin USA. The annual event drew over 3,000 attendees from more than 50 countries.

Glenn Mazur of the QFD Institute presented "ISO 16355: A Standard for Innovative Customer Experience," during which the audience actively participated in the interactive survey, a new feature offered by ASQ. Here is a photo that one of the attendees kindly sent to us.

 

Missed this year? Plan to attend other conferences Mazur will present at this year to learn more about ISO 16366. 

•  2016 International Symposium on QFD, September 9-10 in Boise ID.
•  2016 ASQ Service Quality Conference, October 24-25 in Chicago.
•  2016 ASQ International Conference on Quality Standards, November 14-15 in Pittsburgh PA.

Omron hits a home run with a new mindset

Example of Omron products
(source: Omron youtube channel)

In a business magazine interview, the new Omron president, Mr. Ogino, described not only innovation in their new products displayed at the the 2016 Consumer Electronics Show in Las Vegas, but also advances in the company's core beliefs about customers and product development.

Omron is an international medical device manufacturer that sells home healthcare devices such as blood pressure monitors, body weight and composition meters, and others.

Under Mr. Ogino's directives, Omron product developers now must investigate the validity of product concept from the customer's perspective and identify "true" customer needs. No longer are product features such as 'integrated,' 'compact,' 'easy to read,' and so forth sufficient.

"Tens of thousands people end up with amputations every year because of high blood sugar. We make blood glucose meters to make such incidents zero. We make nebulizers with a conviction to cure asthma during childhood. I make sure in our company that no product planning takes place without first making clear why we should make the product, what is the ultimate goal," says Mr. Ogino.

This new mindset, code-named "Project Zero" (meaning driving down users' adverse health events to zero), will not only help the company differentiate itself from other wearable technology manufacturers, but also it can bring them closer to becoming in compliance with the new ISO 16355 for QFD.  Here is how... Read the full article.

Learn the new tools...