New ISO 16355-1 for QFD

Since 2009, an international team of QFD experts convened by the QFD Institute has been writing the new ISO standard 16355 for QFD. The Part I is now on sale through various standards organizations listed below.

The purpose of the standard is to guide the global community of QFD practitioners, international businesses, and Quality and Design professionals in complying with the skills they need to achieve 21st century levels of innovation and quality in their new products.

To comply with this standard—more accurately, to be able to use the standard successfully, you must possess important QFD foundations.

Simply copying from the standard will not help achieve the desired success. You must know how to tailor QFD methods discussed in the standard, you must be able to distinguish which QFD tools and which deployments in what sequence are best for your project, not falling into copying something that turns out to be detrimental to your particular project.

To develop the sound QFD foundation to comply with ISO 16355 and develop successful product development skill-set, consider proper training. This will save you from making costly mistakes, wasting resources, and project failure.

The papers and links referenced in the standard and its Tool Matrix have been complied in a 1400+page eBook, which was complimentary to the March 2016 QFD Green Belt^® attendees. After that, this eBook is available from the QFD Institute. It contains case studies using the tools cited in the ISO 16355 as well as other resources. 

Standard organizations selling ISO 16355-1:2015 (Part I):

• ISO (International Standards Organization)
• ANSI (American National Standards Institute)
• ASQ (American Society for Quality)
• BSI (British Standards Institute)
• DIN (German Institute for Standardization)
• JSA (Japan Standards Association)
• NEN (Netherlands NEN)
• EESTI (Estonian Centre for Standardisation)
• SIS (Swedish Standards Institute)
• NO (Standards Norway)
• AFNOR (France)
• Normservis (Czech Republic)
• SCC (Standards Council of Canada)

Original post Feb. 27, 2016.  Updated March 25, 2016.

2016 ISQFD Call For Papers

The QFD Institute is issuing Call For Papers for its 2016 International Symposium on QFD (ISQFD). Interested parties are invited to send a paper proposal by May 01, 2016.

This symposium welcomes participation from all countries and industries. Both completed projects and those still in progress are candidates for presentation.

Speaker benefits include discounts for the symposium and QFD courses in Boise.


More about this International Symposium (ISQFD):

• ISQFD main page
• Venue
• Travel
• Boise, ID
• How to Attend

Modern QFD tools for Gemba study

One of the most frequently asked questions about customer gemba visits is what questions to prepare in advance.

Gemba preparations depend greatly on the type of QFD project. Is it an improvement, a refresh, an upgrade, a new technology, a next generation, or totally new to the world?

The new ISO 16355 for QFD explains the process in Part 2 (ISO/DIS 16355-2). Modern QFD offers specific tools for this, including the customer process model and gemba visit table, and this critical part of QFD is taught in detail in the QFD Green Belt^®.

The most important thing to remember during a Gemba visit is to encourage your customer to speak openly about what frustrates them, not just product complaints. Use the gemba visit to discover what you don't know you don't know. A January 2, 2016 article in The New York Times by Pagan Kennedy "How to Cultivate the Art of Serendipity" calls this wonderfully, "the art of finding what we're not seeking."

illustration of the Persian tale
source: wikipedia {PD-US}

The article explains the history of the word 'Serendipity' to a Persian fairy tale about three princes from the Isle of Serendip who have super powers of observation — a skill, not just dumb luck. Three types of observers are identified by University of Missouri information scientist, Sanda Erdelez:

•  Non-encounterers who stick to a preferred list;   
•  Occasional encounterers who have moments of serendipity;
• Super-encounterers who have happy surprises wherever they look.

Among a super-encounterer, these are some of their attributes:

• Open to ideas that evolve on an unrelated project.
• Transform mistakes into a breakthrough.
• See patterns that others don't see.

Readers familiar with the modern QFD tools may recognize some of these attributes. You can master these tools and techniques and you too can become a "serendipiter."

1. Gemba visits should be conducted by...
2.  ....
3.  ...  Read the full article at www.qfdi.org

Master the art of super Gemba, AHP and ISO 16355

• Desktop brochure 
• Mobile view 
• Registration

Please contact us or see the Calendar if above dates do not work for you.