The first non-Japanese tire company to win this recognition, the CEAT management and employees have spent nine years to win this honor, and their quality effort still continues.
CEAT also was ranked first in India for OE Tyre Customer Satisfaction, by the J.D. Power 2017 India Original Equipment Tyre Customer Satisfaction Index (TCSI) study.
Achieving this customer-centricity was attributed, in part, to QFD training. Said Shekhar Ajgaonkar, Senior Vice President of TQM:
"You (QFD Institute) have been very instrumental in building the fundamental understanding on customer insighting and Blitz QFD® and inspiring our people especially in marketing and R&D for working on product development in a TQM way, which enabled our people to become more customer-centric.
"Our customer Insight, QFD and Product Development process played a very important part in achieving our strategy and also appreciated by the Deming Prize examiners. As we look back on our journey we can cherish the great new initiatives we began, which provided momentum to continue on this path year over year."
The custom-tailored Blitz QFD® New Product Development methods enabled the CEAT team to align both the marketing and engineering functions in new product development and to seek out opportunities to beat the competition where it matters most to the customer.
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