Case Studies from 2017 International Symposium on QFD Tokyo

The 2017 International Symposium on QFD (ISQFD) was held in September 2017 in Tokyo, Japan.

The essence of QFD is to assure quality in new "creations" by bringing the affected stakeholders together to discuss their priorities before resources are committed.

What the Tokyo symposium reflected is that the "creation" is not limited just to products and services offered to consumers, but can it also include strategies, business models, educational structures, testing and validation processes, human resources, and so many other applications —to "get it right, the first time."

Let us share the papers and case studies from around the world that were presented at the 2017 ISQFD. They clearly demonstrate how broadly QFD can be defined in the modern world.

To read synapses of these papers, please visit the QFD Institute newsletter.

ISO 16355

• "Quality Function Deployment for Agile Product Development"
• "Transitioning from JIS Q 9025 to ISO 16355"
• "A Framework for QFD-based Service Marketing"
• "Beyond ISO 16355: QFD for a Digital World"

Software / Technology QFD:

• "Green Design Product Connected by Internet of Things VIA QFD"
• "Analysis of platform-based Business Models using Quality Function Deployment"
• "Method for Creating Quality Table from Online Reviews"
• "Agile Software Quality Function Deployment"
• "Acceptance Test-Driven Development and QFD in Business System Software Development"

Service / Education QFD:

• "Consistency of Service Quality through QFD & Visual Manual"
• "A New Approach to Developing Human Resources Using QFD"
• "Functions and Quality for Supporting Autonomous Learning"
• "QFD: Meeting Motivation Needs and Performance Needs to Reformulate Incentive Scheme"
• "Using QFD in Chinese Fast Food Chains."

QFD Fundamentals:

• "Study on the Procedures for a Conceptual Picture of Quality Function Deployment (QFD)"
• "QFD for societal and product platform dynamics"
• "Application of Customer Requirements to the Research and Development Process in New Automobiles via Practicing QFD"
• "A Model for Integrating Quality Function Deployment and Human-Centered Design"
• "Essential QFD to Make a Solo Entrepreneur Dream Come True"
• "Quality Performance Assessment Based on the AHP-QFD Approach"

The conference also included the presentations by two living Deming Prize recipients:
Dr. Noriaki Kano on Kano model and QFD, and Greg Watson on Japanese Quality tools and Hoshin.

Again, the highlights of these presentations can be found at this QFD Institute page.

The 2018 ISQFD is planned in Hong Kong, China. You can receive information about it, including Call For Papers and symposium details, by subscribing the free QFDI Newsletter.

Meanwhile, you too can start using the ISO 16355 Modern QFD tools for your project and jobs by acquiring the solid skills in the QFD Green Belt^® and QFD Black Belt^® Courses.

These courses are also perfect for those who wish to enhance their professional credentials, as well as those who wish to best their paper quality for the 2018 and future ISQFDs.

QFD Green Belt® Certificate Course:Germany October 17-18 | USA November 8-9

We invite you to two upcoming training opportunities, one in EU and another in USA.

QFD Green Belt^® Certificate Course

2017 October 17–18
Stuttgart, GERMANY
Course Details
Registration

2017 November 8–9
Michigan USA
Course Details
Registration

Both are ISO 16355-infused Modern QFD training. They have workshop components. This means that:

• Attendees can bring their own projects to the class (instead of relying on fictitious examples unrelated to your industry); and 
• They receive step-by-step guidance on how to apply each tool correctly, detailed hands-on exercises and Excel templates.
• Attendees can also receive ongoing review of their progress after the course.

The QFD Institute's QFD Green Belt^® Certificate Course is part of the international program in QFD education, and it is the only QFD curriculum authorized by the late Dr. Akao, founder of QFD.

For questions, please contact the QFD Institute. We look forward to having you in these classes.

Modern QFD - ISO 16355 training in EU-Baltic

 QFD Green Belt® Certificate Course         

17th - 18th January, 2017
from 8:30 to 17:00 on both days
Tallinn, Estonia

Tallinn, Estonia

• Online Brochure
• PDF Brochure
• Registration

We are pleased to bring this exceptional learning opportunity in partnership with the Estonian Association for Quality (EAQ).

Please join us in this Modern Blitz QFD^® and ISO 16355 workshop for innovation, new product development, and business process design.

This 2-day course will be taught in English by Glenn H. Mazur, the world's leading expert in the theory and practice of Quality Function Deployment (QFD) and the new ISO 16355.

To attend, reserve your seat in this class, or to inquire, please contact QFD Institute or EAQ office (our local partner) now.

Where

Click for Google map

This course will be held at Estonian Entrepreneurship University of Applied Sciences (Eesti Ettevõtleuskõrgkool Mainor; address: Suur-Sõjamäe 10a, Tallinn, Estonia).

This university is about about 3 minutes (1.5 km) by car from Tallinn Airport (airport code: TLL), and about 15 minutes (5.5 km) by car from the Old City Harbour / Vanasadam.

We look forward to welcoming you in this class.

As always, please contact us if you have questions about this course, other training dates, or QFD ISO 16355.

ISO QFD Training: Public Courses

Compliance with ISO standards is a critical issue in today's global marketplace. ISO compliance assures that customers and suppliers are speaking the same "language," managing expectations, and agreeing on standards of performance.

For those responsible for product development, compliance with the new ISO 16355 is highly critical. This standard includes today's state-of-art QFD best practices, which have long evolved from the familiar House of Quality made popular in the 1970s.

The impact of this standard is huge, and providers of goods and services who comply will have a tremendous advantage in the marketplace.

Quality professionals including Six Sigma, Lean Sigma, DfSS, and DfLS are uniquely qualified to implement this standard. Many of the methods and tools you use to improve your internal operations can now be re-purposed to improve your customer's operations and products. This shifts the financial impact from cost reduction to revenue creation, an almost unlimited opportunity.

ISO 16355-1:2015 was released in December 2015. Parts 2, 4, 5, and 8 are in pre-publication phase and expected by the end of 2016 or early 2017. The remaining parts should follow soon after.

Now is the time to get ahead of your competitors on ISO 16355 compliance.
 
Two public courses are coming up, taught by the convener of the ISO 16355 Working Group.  We encourage you to take advantage of this opportunity.

• September 7-8, 2016
  QFD Green Belt^® training
  Hampton Inn Boise Downtown in Boise, Idaho USA
  PDF Brochure      |     Registration
  
  Internationally acclaimed introductory workshop for ISO 16355 and Modern Blitz QFD^®. This course has no prerequisites. Includes modern QFD templates, ISO 13655 bibliography materials with case studies, plus the 2-day International Symposium on QFD (Sept 9-10).
  

• September 12-16, 2016
  QFD Black Belt^® training
  Hampton Inn Boise Downtown in Boise, Idaho USA
  PDF Brochure      |     Registration
  
  Advanced training for the current and future project leaders, DFLS/DFSS champions, corporate trainers, and anyone who seek to develop advanced NPD and CRM skills. This course may be attended without prerequisites by selecting the "Facilitator's Package." Otherwise, prerequisites apply.
  
  Registration of this course also includes the International Symposium on QFD (Sept 9-10) at the same venue, modern QFD templates, ISO 13655 bibliography materials with case studies, and the entire set of the symposium transactions from 1989 to 2016.

2016 International Symposium on QFD (ISQFD)

Fast approaching is the 22nd ISQFD on September 9-10, 2016 in Boise, Idaho USA.

Important trendy topics will be a focus of this year's presentations, including the Internet of Things (Iot), ISO 16355, Complex Systems Engineering, Sustainable Energy System Development, Corporate Strategy Deployment, 3D Virgual Reality Prototyping, and more.

Please join us for learning new things, to get inspired and engage in discussions in a supportive environment.

View the video.

If you are not an ASQ member,
you can watch by subscribing at ASQ

ASQ TV has just produced a video on the new ISO 16355 standard. Here is a glimpse of some of the things that will be presented, discussed, and taught in the Symposium, as well as QFD Green Belt^® and QFD Black Belt^® courses.

New product developers and Lean / Six Sigma professionals should not miss this opportunity to gain solid knowledge of the new ISO 16355 first-hand from the convenor of the ISO committee.

You (training attendees) will also get the QFD templates, the ISO 16355 1,000-page reference bibiliography and case studies, and the international symposium is free for the Boise course attendees!!

 Here is the Registration Page.

Travel Page

Venue Page

ISO 16355 Application Examples

Already some companies are implementing the key points of the new ISO 16355 standard.

Please join us in the upcoming 22nd International Symposium on QFD, September 9-10, 2016 to gain the first-hand knowledge on which companies are doing so, why and how they are implementing the modern tools prescribed in the new ISO rather than traditional methods, and what you need to know to stay competitive. Here are some of them:

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QFD and the Systems Engineering Way of Working

This presentation will discuss the integration of Modern Blitz QFD^® and Pathfinder, a Systems Engineering (SE) approach developed at Rolls Royce. In addition to the modern QFD tools such as Projects Goals Table, Customer Segment Table, Affinity Diagram, Hierarchy Diagram, AHP, and Maximum Value Table, the flow of Pathfinder tools such as Stakeholder Map / Context and Boundary Diagrams and Viewpoint Analysis are employed. The presentation will support the ISO 196355 standard to reference good practice and evidence of usage in industry.

Speaker: Steve Dimelow, QFD Green Belt^®, Systems Engineering Specialist, Rolls-Royce plc., United Kingdom

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Soft Systems Method Integration With Sustainable Energy Systems Development Using ISO 16355

The Soft Systems Method was developed by Peter Checkland's team at Lancaster University in the 1970s to help analyse complex situations or 'soft problems' where the problem for which a solution is sought is not clearly understood, or for which differences of opinion exist as to the precise nature of the problem. Such a 'soft problem' exists in the development of sustainable (economic and environmental) energy systems. This presentation will illustrate how modern QFD methods described in the 'ISO 16355 standard for QFD' have been used in the UK's Energy Technologies Institute to help in the analysis of the 'soft problem' of transition to low-CO2 energy systems. Illustrations will be given on how these methods can be used to establish system specifications and designs.

Speaker: Dr. Kim Stansfield, QFD Black Belt^®, Senior Teaching Fellow, Warwick University WMG, United Kingdom

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Using AHP In QFD - The Impact of the New ISO 16355 Standard

Traditional QFD uses ordinal weights-percentages of a total to describe priorities for customer's needs and technical solution approaches. AHP (Analytic Hierarchy Process), on the other hand,  works with profiles-vectors of unit length one, making it mathematically possible to add, substract and compare profiles. The ratio method proposed by Dr. Saaty to calculate priority profiles in AHP has been a part of Modern QFD for some time.

In fact, the new ISO standard 16335 suggests using the ratio scales and profiles in QFD, instead of the ordinal correlation strength indicators.

Not understanding how to properly apply AHP in QFD, however, could lead to project failures, especially if you are still using the traditional House of Quality matrix.  AHP is used in many steps in QFD, but this presentation will focus primarily on the House of Quality matrix.

Speaker: Thomas Fehlmann, Ph.D., Senior Consultant, Euro Project Office AG, Switzerland

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ISO 16355 - Keeping Up with Global Best Practice

This presentation will outline the structure of the eight parts of the new ISO 16355, how they build on older QFD models from the 1970s and 80s, and what you need to do to become a leader and facilitator of this Modern QFD standard.

These include not only the classical House of Quality, but also more streamlined Blitz QFD®, strategic hoshin planning, competitiveness, project management, on-site customer visits, survey design, prioritization, quality assurance, innovation, cost management, reliability, optimization, supplier management, make and build, commercialization, support, retirement, and flow to next generation products.
New Product Development professionals will want to master these global best practices so they can engage their organizations in surging ahead of their competitors in creating the truly great products their customers demand.

Speaker: Glenn Mazur, QFD Red Belt^®, QFD Institute, International Academy for Quality

 More on this Symposium
 This Symposium is free to QFD Course attendees!
 How To Attend

Venue

The First ISO Standard for QFD

We are pleased to announce that ISO 16355, the first ISO standard for QFD, has won full approval, just a few weeks ago at the International Standard Organization meeting in London UK.

This standard is intended to guide both novice and veteran product and process developers who use QFD, including practitioners of Six Sigma, Lean Six Sigma, and Design for Six Sigma.

One of the important aspects is the decision by the ISO working group to make this standard in descriptive rather than prescriptive, so as to expose practitioners to the full depth and breadth of the QFD concepts and methodology, and not limit to one particular model.

This decision came from the recognition that we cannot be successful in the future products development when bound by old methods and mindsets, while the world around us is going through rapid changes. For example, a wall-sized House of Quality that worked well forty years ago is no longer effective for today's agile and IT-oriented businesses.

Therefore, any approach to new product development must continue to transform over time for a business to survive and sustain success. Our working group decided early on to make this new standard stand the test of time in this regard, and open the eyes of QFD practitioners to multiple broad possibilities and options from which they can find a feasible best path for their unique situation, such as Akao's Comprehensive QFD, modern Blitz QFD^®, and the German QFD models.

Read more about the newly approved ISO 16355.

The standard is now published and available for purchase from the International Organization for Standardization.

Report: ASQ 2016 World Conference on Quality and Improvement

On May 16-18, 2016 the American Society for Quality (ASQ) held its 2016 World Conference on Quality and Improvement in Milwaukee, Wisconsin USA. The annual event drew over 3,000 attendees from more than 50 countries.

Glenn Mazur of the QFD Institute presented "ISO 16355: A Standard for Innovative Customer Experience," during which the audience actively participated in the interactive survey, a new feature offered by ASQ. Here is a photo that one of the attendees kindly sent to us.

 

Missed this year? Plan to attend other conferences Mazur will present at this year to learn more about ISO 16366. 

•  2016 International Symposium on QFD, September 9-10 in Boise ID.
•  2016 ASQ Service Quality Conference, October 24-25 in Chicago.
•  2016 ASQ International Conference on Quality Standards, November 14-15 in Pittsburgh PA.

Omron hits a home run with a new mindset

Example of Omron products
(source: Omron youtube channel)

In a business magazine interview, the new Omron president, Mr. Ogino, described not only innovation in their new products displayed at the the 2016 Consumer Electronics Show in Las Vegas, but also advances in the company's core beliefs about customers and product development.

Omron is an international medical device manufacturer that sells home healthcare devices such as blood pressure monitors, body weight and composition meters, and others.

Under Mr. Ogino's directives, Omron product developers now must investigate the validity of product concept from the customer's perspective and identify "true" customer needs. No longer are product features such as 'integrated,' 'compact,' 'easy to read,' and so forth sufficient.

"Tens of thousands people end up with amputations every year because of high blood sugar. We make blood glucose meters to make such incidents zero. We make nebulizers with a conviction to cure asthma during childhood. I make sure in our company that no product planning takes place without first making clear why we should make the product, what is the ultimate goal," says Mr. Ogino.

This new mindset, code-named "Project Zero" (meaning driving down users' adverse health events to zero), will not only help the company differentiate itself from other wearable technology manufacturers, but also it can bring them closer to becoming in compliance with the new ISO 16355 for QFD.  Here is how... Read the full article.

Learn the new tools...

ISO QFD Training in EU

Here are upcoming opportunities for those who live in EU and surrounding regions.

These events can help you learn how to comply with the new ISO 16355 and modern QFD methods.

Stay ahead of your competitors who may be still using an outdated House of Quality and conventional approaches. Most important, enhance your professional skills, business performance, and career with the best QFD training.

• 25–27 May 2016
  QFD Green Belt^® training
  at Laatukeskus Excellence Finland (Keilaranta 16, 02150)
  Espoo, FINLAND
  Please register by 21st May, to assure your seat and training materials.
   
  
• 31 May 2016  (from 10:00 to 15:00)
  Introduction to ISO 16355
  Half-day seminar at the European Organization for Quality Congress
  at Laatukeskus Excellence Finland (Keilaranta 16, 02150)
  Espoo, FINLAND
   
  
• 1 June 2016  (@ 13:30)
  ISO 16355: A Quality Approach to New Product Development
  at the European Organization for Quality Congress
  (Track "Quality Tools and Business Improvement" )
  Helsinki, FINLAND