Fall 2018 Public QFD Course for You

In response to many inquiries in recent weeks, we have just added another public course on our calendar this fall.

QFD Green Belt^® Certificate Course
October 29–30, 2018 in Michigan USA

• Online Brochure: http://qfdi.org/gb_public_dtw.html

• PDF Brochure: http://qfdi.org/gb_public_dtw.pdf

Internationally acclaimed introductory to Modern Blitz QFD^® and ISO 16355, this course is designed for businesses and people who wish to learn the cutting-edge best practice for agility, innovation and leadership essential to compete in today's global market.

The curriculum incorporates the latest advancements in quality, design, and project management. Some of the topics that you will learn in this course include:

    Blitz QFD®
    ISO 16355 (the new QFD standard)
    Wishbone Diagrams
    Semantic and Situation Analysis
    Analytical Hierarchy Process (AHP)
    Kano Model
    Customer Gemba visits, and more.


This 2-day course will be held at Hampton Inn & Suites Detroit/Airport-Romulus. The hotel offers complimentary airport shuttle services to/from Detroit Metro Airport (DTW) and a very reasonable room rate ($119 + tax) for QFD attendees.

We look forward to having you in this course.
For questions, please contact us.

ISO 16355 QFD Courses in 2018

Here is your chance to learn Modern Blitz QFD^® and ISO 16355 tool set for innovation, new product development, and business process design.


April 12–13, 2018  in Michigan USA
QFD Green Belt® Certificate Course
Details...


April 16–20, 2018  in Michigan USA
QFD Black Belt® Certificate Course
Details...


June 13–15, 2018  in Helsinki, FINLAND
QFD Green Belt® Certificate Course
Details...


Notes:

• The April 2018 courses (Michigan USA) offer once-a-year opportunity to attend both QFD Green Belt^® and QFD Black Belt^® in a single trip, without prerequisites. A significant discount is offered for combined registrations.

• The June 2018 Finland course brings the internationally acclaimed QFD Green Belt^® Course closer to those who live in the EU region and nearby.

• All courses comply with the new ISO 16355 standards, Six Sigma, Lean Sigma, Design For Six/Lean Sigma, and other Quality initiatives.

For questions, please contact the QFD Institute.

We look forward to welcoming you in this class.

CEAT wins a Deming Prize with Blitz QFD®

The prestigious 2017 Deming Prize was awarded to CEAT Ltd. of India, for their business transformation and Total Quality Management implementation.

The first non-Japanese tire company to win this recognition, the CEAT management and employees have spent nine years to win this honor, and their quality effort still continues.

CEAT also was ranked first in India for OE Tyre Customer Satisfaction, by the J.D. Power 2017 India Original Equipment Tyre Customer Satisfaction Index (TCSI) study.

Achieving this customer-centricity was attributed, in part, to QFD training. Said Shekhar Ajgaonkar, Senior Vice President of TQM:

"You (QFD Institute) have been very instrumental in building the fundamental understanding on customer insighting and Blitz QFD^® and inspiring our people especially in marketing and R&D for working on product development in a TQM way, which enabled our people to become more customer-centric.

"Our customer Insight, QFD and Product Development process played a very important part in achieving our strategy and also appreciated by the Deming Prize examiners. As we look back on our journey we can cherish the great new initiatives we began, which provided momentum to continue on this path year over year."

The custom-tailored Blitz QFD^® New Product Development methods enabled the CEAT team to align both the marketing and engineering functions in new product development and to seek out opportunities to beat the competition where it matters most to the customer.

Read more about this...

Blitz QFD^® Course

Case Studies from 2017 International Symposium on QFD Tokyo

The 2017 International Symposium on QFD (ISQFD) was held in September 2017 in Tokyo, Japan.

The essence of QFD is to assure quality in new "creations" by bringing the affected stakeholders together to discuss their priorities before resources are committed.

What the Tokyo symposium reflected is that the "creation" is not limited just to products and services offered to consumers, but can it also include strategies, business models, educational structures, testing and validation processes, human resources, and so many other applications —to "get it right, the first time."

Let us share the papers and case studies from around the world that were presented at the 2017 ISQFD. They clearly demonstrate how broadly QFD can be defined in the modern world.

To read synapses of these papers, please visit the QFD Institute newsletter.

ISO 16355

• "Quality Function Deployment for Agile Product Development"
• "Transitioning from JIS Q 9025 to ISO 16355"
• "A Framework for QFD-based Service Marketing"
• "Beyond ISO 16355: QFD for a Digital World"

Software / Technology QFD:

• "Green Design Product Connected by Internet of Things VIA QFD"
• "Analysis of platform-based Business Models using Quality Function Deployment"
• "Method for Creating Quality Table from Online Reviews"
• "Agile Software Quality Function Deployment"
• "Acceptance Test-Driven Development and QFD in Business System Software Development"

Service / Education QFD:

• "Consistency of Service Quality through QFD & Visual Manual"
• "A New Approach to Developing Human Resources Using QFD"
• "Functions and Quality for Supporting Autonomous Learning"
• "QFD: Meeting Motivation Needs and Performance Needs to Reformulate Incentive Scheme"
• "Using QFD in Chinese Fast Food Chains."

QFD Fundamentals:

• "Study on the Procedures for a Conceptual Picture of Quality Function Deployment (QFD)"
• "QFD for societal and product platform dynamics"
• "Application of Customer Requirements to the Research and Development Process in New Automobiles via Practicing QFD"
• "A Model for Integrating Quality Function Deployment and Human-Centered Design"
• "Essential QFD to Make a Solo Entrepreneur Dream Come True"
• "Quality Performance Assessment Based on the AHP-QFD Approach"

The conference also included the presentations by two living Deming Prize recipients:
Dr. Noriaki Kano on Kano model and QFD, and Greg Watson on Japanese Quality tools and Hoshin.

Again, the highlights of these presentations can be found at this QFD Institute page.

The 2018 ISQFD is planned in Hong Kong, China. You can receive information about it, including Call For Papers and symposium details, by subscribing the free QFDI Newsletter.

Meanwhile, you too can start using the ISO 16355 Modern QFD tools for your project and jobs by acquiring the solid skills in the QFD Green Belt^® and QFD Black Belt^® Courses.

These courses are also perfect for those who wish to enhance their professional credentials, as well as those who wish to best their paper quality for the 2018 and future ISQFDs.